0-60MPH In 5.4 Seconds for the 2013 Cadillac ATS - Matches F30 335i Time - Bimmerfest - BMW Forums

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Old 11-03-2012, 11:12 AM
WilliCO's Avatar
WilliCO WilliCO is offline
1oz perception-1# obscure
Location: Castle Pines, Colorado
Join Date: Oct 2007
Posts: 3,536
Mein Auto: 2016 Chevrolet Tahoe
Originally Posted by cwsqbm View Post
The reason Toyota spawned the Lexus brand was so that the high end luxury cars didn't have to share a showroom with Corollas and pickup trucks. Cadillac is already separate from Chevrolet, so there's no need for a new brand name. Time will take care of perceptions, as long as they keep building quality cars. BMWs current reputation with the non-enthusiast started with the yuppies and E30, and then moved up the chain as the aging yuppies bought bigger and more expensive models - first the E34 and E39, then on to the E60. The CTS is already a good car, and if the ATS sells well, eventually people will be ready for an top end model.
Maybe. As I see it, the modern auto industry won't give Cadillac the time it will need to turn that corner. Or, more probably, it just won't be as successful as it might have been. It's clear the cars are excellent. There are just a lot of people who won't consider them because they are Cadillacs. I'm one of those people. I'm sure it's my loss.
2016 Chevrolet Tahoe LT | 2013 535i xDrive M-Sport (Retired) | 2005 545i Sport (Retired - best of the litter) | 2001 X5 3.0 Sport (Retired)

Last edited by WilliCO; 11-03-2012 at 11:16 AM.
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