0-60MPH In 5.4 Seconds for the 2013 Cadillac ATS - Matches F30 335i Time

Originally Posted by cwsqbm

The reason Toyota spawned the Lexus brand was so that the high end luxury cars didn't have to share a showroom with Corollas and pickup trucks. Cadillac is already separate from Chevrolet, so there's no need for a new brand name. Time will take care of perceptions, as long as they keep building quality cars. BMWs current reputation with the non-enthusiast started with the yuppies and E30, and then moved up the chain as the aging yuppies bought bigger and more expensive models - first the E34 and E39, then on to the E60. The CTS is already a good car, and if the ATS sells well, eventually people will be ready for an top end model.

Maybe. As I see it, the modern auto industry won't give Cadillac the time it will need to turn that corner. Or, more probably, it just won't be as successful as it might have been. It's clear the cars are excellent. There are just a lot of people who won't consider them because they are Cadillacs. I'm one of those people. I'm sure it's my loss.

Cadillac has already turned the corner, and your taxes have helped give it the extra time it needed. As for those that don't like the brand, haters exist for all brands. People tend to overestimate the size of a group when they're a member.

Originally Posted by cwsqbm

Cadillac has already turned the corner, and your taxes have helped give it the extra time it needed.

That's not at all what I meant.

I personally think the cars entry price is too high. wait one year and you will be able to pick a very low mileage used one up for probably mid 20's........with the exception of the CTS-V Caddies have horrible residual value.

Originally Posted by fivepointnine

I personally think the cars entry price is too high. wait one year and you will be able to pick a very low mileage used one up for probably mid 20's........with the exception of the CTS-V Caddies have horrible residual value.

This misconception is already proven wrong in one of the many ATS threads. CTS is comparable to 5 series, although you could argue that is pretty bad.