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F30 / F31 / F32 / F33 (2012 - current)
The sixth generation 3 series, chassis code F30. 2013 model year 328i and 335i sedans now in production. Read the F30 frequently asked question thread for all your basic question and dive into all the details in the ultimate F30 information thread.

 
 
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  #11  
Old 11-25-2012, 03:08 PM
bmw_or_audi bmw_or_audi is offline
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Location: California
 
Join Date: May 2012
Posts: 898
Mein Auto: Passat 1.8T MT
Quote:
Originally Posted by beden1 View Post
Historically, the 3 Series was the sport model and the 5 Series was a sport sedan with some luxury. With BMW, you had to pay up to get more luxury. The 7 and the 6 Series were luxury with superior handling characteristics.
With the 3, perhaps you had to pay up for luxury because otherwise the price looked outrageous. But I think they realized they couldn't play that game anymore and threw in a few things in the base 3, such as power seats BMW had to adjust their meaning of stripper not to be too out of touch with today's market.
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