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Old 01-04-2013, 10:16 PM
MCSL MCSL is offline
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Location: Nor Cal
Join Date: Jan 2005
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Mein Auto: 330i
BlackBerry on Facebook

Blackberry leads this week's top People Talking About This gainers with over 9.6 million stories published on user's pages. The brand has begun to use global pages, merging page Likes and PTAT with 27 different region pages.

1. BlackBerry _ 9,686,063

5. iPhone _ 269,169

Blackberry benefits from the merging of its pages, as it makes all pages appear healthy with customer engagement regardless of region. For example, from the screenshots below, the U.S. page helps to bolster the Australia/New Zealand page's PTAT by contributing to the total global PTAT. Global brands in the future could introduce a metric calculating the overall engagement ratio for all of their pages. For instance, Facebook could start to tell brands the percentage of region specific page contributions to the total PTAT.

Last edited by MCSL; 01-04-2013 at 10:17 PM.

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