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F10 / F11 (2011 - Current)
The new chapter in the highly successful story of the BMW 5 Series Sedan (F10) and wagon (F11)

 
 
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Old 01-06-2013, 07:04 AM
petee1997 petee1997 is offline
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Location: Ontario,Canada
 
Join Date: May 2006
Posts: 110
Mein Auto: 2013 CLS 550 4Matic
Quote:
Originally Posted by K-A View Post
Both of them kicked major a$$ this year but when I say M-B is getting its lunch eaten, it's by judging on a momentum scale. If I'm not mistaken, it wasn't until last year that M-B had been outsold by BMW ever(?), and if you look at worldwide sales M-B is losing massive market share to not only BMW, but now Audi (whereas a couple of years ago they were in the lead, now they're falling to a distant third rapidly).

However, for me it really doesn't matter, as the same goes for when I had an M-B: For all I care I'm happy if the "other guy" sells more, since it doesn't have to make me see myself come and go as much as possible.

Yeah the deals were insane and it's nice to see many of us benefited from the BMW/M-B ca t fight. However, I'm pretty sure M-B's incentives were what pushed BMW's incentives so much in Dec. People have been getting W212's all year for under $500 a month and with practically nothing down. I think it was M-B who had the first 24 month Lease with an artificially high residual to move a massive amount of E's in Nov, of which BMW retaliated in Dec (and ironically sold about as many 5's as E's sold in Nov, reversing the tables as the E sold significantly less than the 5 in Dec while it was reversed in Nov).

Still, however, from cross shopping these two cars a lot, I can say even by getting my own Lease incentive that is better than anything I had imagined on a loaded 535i, it still doesn't match how cheap W212's Lease for (again, in the $400's with minimal down is just crazy subsidized for a $50+K MSRP car). Then again, I don't follow 528i Lease rates....
MB has no competition for the 528i in the US. In Canada, we have the E300 which is less equipped and does not have the AMG package standard.

Prices and models vary by country but when I was shopping the CLS 550 4M against the 650i x drive Gran Coupe, BMW was out to lunch. Base price on the Gran Sport in Canada is 100K compared to a base of 84K for the CLS. However ,comparing model for model on equipment, the BMW was 25K more. Including dealer charges and options the MB was 96K compared to 119K for the Bimmer. I compared that to US pricing and the cars were in the same ball park.

MB adjusted their prices when they introduced the new generation CLS in the Fall of 2011. Now a similarly equipped CLS in Canada is within 6K of US pricing. Keep in mind Canadian cars come with more standard equipment which explains the higher base.

With the dollar at par it's hard to comprehend why our cars are more expensive.

PS I must admit, I would have purchased the Gran Coupe if it had been within 5K of the CLS. That said, the CLS is one of the best performing cars I have owned to date.
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13 Mercedes CLS 550 4Matic

15 Mercedes E400 4Matic

13 Porsche 991S Cab PDK

Last edited by petee1997; 01-06-2013 at 07:13 AM.
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