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F30 / F31 / F32 / F33 / F36 (2012 - current)
The sixth generation 3 series, chassis code F30. 2013 model year 328i and 335i sedans now in production. Read the F30 frequently asked question thread for all your basic question and dive into all the details in the ultimate F30 information thread.

 
 
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Old 01-16-2013, 08:08 PM
Red Lined Red Lined is offline
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Join Date: Jan 2012
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Mein Auto: 528, CTS
Can someone explain the logic here?

Ok, now that the configuration is up on bmwusa and you can build a 320, I am more confused than I previously was. What the heck is the point of the 320 here in the US. 98% of BMW 3 series buyers buy the pre-configured setup on the dealer lot which essentially will include leather seats, power seats, wood trim, moonroof, and possibly navigation. Yes, the sports package is a bargain (especially the m suspension...paired with 180hp ), but no 320 buyer is going to want a sports package (not that type of buyer). Once you build the 320 the way BMWNA will to stock dealer lots, the numbers aren't that far off. As a matter of fact, the lease is only going to be ~$30 cheaper than a base 328 similarly built (again depending on residual and money factor). What the heck is the point of this?

If BMW follows the Cadillac ATS philosophy expect 40% of sales next year to be 320s. 40% to be 328s. 20% to be 335s.

BMW F30 320i configurator

BMW 328i configurator

Last edited by tim330i; 01-17-2013 at 03:24 PM. Reason: Formatting tweaks for home page feature
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