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But the other 98% of the American population does not care in the slightest about performance. I'm sorry. Look at the configurations. Look at what's selling. Look at 3 Series drivers you see on the streets. That shouldn't surprise you. That's just hard-fact. Instead of wishing for the 3 Series to become something it will never be, embrace the 1 Series or find another brand. Being your crying towel is getting tiresome.
A lot more people then you think actually do care. I want a BMW not a Cadillac but the irony of it is that the Cadillac offers what I want in a BMW and BMW does not. By your logic the past 3 Series would have never succeed in the US.