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F30 / F31 / F32 / F33 (2012 - current)
The sixth generation 3 series, chassis code F30. 2013 model year 328i and 335i sedans now in production. Read the F30 frequently asked question thread for all your basic question and dive into all the details in the ultimate F30 information thread.

 
 
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Old 02-16-2013, 12:47 PM
lawyer540 lawyer540 is offline
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Location: United States
 
Join Date: Jan 2009
Posts: 117
Mein Auto: '02 540i
BMW charges dealers $500 per car to advertise?

I posted this over in the 'ask a dealer' forum too..

I am currenly in heavy negotiations with a BMW dealer to lease a new 328. The dealer gave me a break down of their numbers and how they calculated the lease payment. Everything checks out, except I think they are still asking too much for the car. MSRP is $45,395. They want $44,050 (capitalized cost). They got the car from another dealer and claim they paid $400 to get it to them, but the $44,050 includes that $400.

One of the things the dealer told me is they have to give up $500 for every car they sell back to BMW 'to help pay for advertising', etc. True or BS?
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