Who has switched from E39 to F10?

Originally Posted by Cwt

my neighbour's Lincoln has better electronics and most of the features at $30K less ...

The implementation and usability of the features is just as important, if not more so, than the mere inclusion of those features. This is something that is often overlooked by a lot of people, including the magazines, when comparing two vehicles.

Comparing a Lincoln to a 5er reminds me of comparing a Kindle Fire to an iPad. Sure, the Kindle Fire is nice and has all of the same features, but the iPad is still much better, more refined, and worth the extra money, if you can afford it.