BMW Group Posts Best Ever April Global Sales
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The BMW Group continued on its successful course in April with an increase of 6.8% in sales. A total of 155,419 (prev. yr. 145,541) BMW, MINI and Rolls-Royce vehicles were sold worldwide last month. Over the past four months the number of deliveries climbed 5.7% to a new all-time high of 603,619 vehicles (prev. yr. 571,084).
“We have achieved our most successful April worldwide sales ever, despite the current weakness of some car markets in Europe. We reported a growth of 2.8% in Europe last month and made strong gains in Asia and the Americas. This momentum in worldwide sales will continue as we add new vehicles throughout the year to our very attractive product line-up, such as the new BMW 3 Series Gran Turismo”, said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, in Munich on Monday.
Worldwide sales of BMW brand vehicles climbed 7.5% to 130,598 (prev. yr. 121,507) in the month under review. Demand for the BMW X1 remained strong with 11,837 vehicles delivered in April, an increase of 14.8% over the same month last year (10,310). The BMW 3 Series also reported strong gains with a total of 38,491 vehicles delivered to customers, an increase of 16.0% compared to last year (33,192). The BMW 3 Series Touring contributed to this growth, with 8,358 units delivered last month, an increase of 104.6% on the previous year (4,085). The BMW 5 Series reaffirmed its position as segment leader, with 29,955 units delivered last month (prev. yr. 26,770/ +11.9%). Growth was further driven by the BMW 6 Series which was delivered to 2,200 customers worldwide in April (prev. yr. 1,559/ +41.1%). A total of 512,000 BMW vehicles (prev. yr. 478,069) have been delivered to customers worldwide since the start of the year – an increase of 7.1%.
MINI: With 24,581 vehicles delivered in April, worldwide sales for MINI increased by 3.3% (prev. yr. 23,794). In the month under review, MINI achieved solid growth in retail sales in some of its key markets such as Great Britain/Ireland (3,393/ +43.6%), and China (2,038/ +7.0%). The new MINI Paceman has had a successful start with around 1,500 vehicles delivered to customers since its launch in mid-March. Year-to-date, MINI sales are around last year’s level with 90,737 units sold in the first four months (prev. yr. 92,005/ -1.4%).
BMW Motorrad also achieved an increase in sales in April. Deliveries climbed 11.5% to reach a total of 14,587 (prev. yr. 13,088) vehicles. Year-to-date, 39,319 BMW motorcycles have been delivered, an increase of 5.0% (prev. yr. 37,461).
The BMW Group made gains on nearly all continents in the month under review. The company achieved robust sales in Asia with 43,872 vehicles delivered (prev. yr. 39,769/ +10.3%). China accounted for 30,311 deliveries, an increase of 11.4% over the same month last year (prev. yr. 27,197) in China.
Sales were solid in The Americas with 36,547 vehicles delivered in April (prev. yr. 32,705/ +11.7%). In the U.S., 29,011 vehicles were delivered in April which reflects an increase of +8.3% over the same month last year (26,793).
In Europe, sales increased by 2.8% to 69,957 vehicles (prev. yr. 68,070). Several markets attained solid growth in April, for example Belgium/Luxembourg (4,499/ +13.9%) and Russia (3,489/ +7.5%).