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F22 / F23 2 Series (2014 - Current)
The 2 Series coupe is the replacement for the E82/E88 1 series coupe. Production starts in November 2013 on the 228i (N20) and M235i (N55) coupes. Look for them in dealerships in February 2014. The convertible F23 2 series will follow in the fall of 2014.

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  #1  
Old 06-29-2013, 12:38 PM
oscr972 oscr972 is offline
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Mein Auto: '11 328i Coupe
Sport / M Sport Pricing Getting Carried Away

Am I the only one getting upset with BMW's pricing of sport/ M sport? Back in the day when I got my first BMW ('02 e46 330Ci) the sport pkg was a GREAT value at $600. The price escalation below is amazing relative to the value derived.

Yr. Sport M Sport (sorry, can't get spacing to work)
'02 $ 600
'07 1,000
'09 1,450
'11 1,450 $2,800
'14 2,100 3,500

Thirty five hundred for mainly cosmetics is a challenge. I'm perfectly willing to pay that price and more for performance. I applaud BMW for now offering a brake upgrade but would like to see M Sport include upgraded HP, brakes, exhaust, non-rft tires etc.

That way they can more effectively cater to different buyer profiles / tastes. But, although cosmetics are important, I for one want reasonably priced performance options.
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2011 328i Coupe
2009 328i Coupe - 6 MT, ZSP, NAV, PDC, Bluetooth, Alpine White/Black-ette/light poplar, 10-25-08 ED, 12-10-08 Re-delivery.
Mods - Michelin PS2s, GP Thunder Angel Eyes, UUC Evo3 SSK w/ZHP knob, UUC Barbarian front swaybar, Tints, Door lock delete

2007 328i Coupe - Retired, 6 MT, ZSP, NAV, Comfort Access, PDC, Sunshade, Bluetooth, Black/Black-ette/light poplar, 11-02-06 ED, 1-10-07 Re-delivery.

2002 330Ci - Retired



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  #2  
Old 06-30-2013, 09:34 AM
iamthewalrus iamthewalrus is online now
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Mein Auto: 2006 BMW X3 3.0i (manual)
It's a great market-segmentation strategy. Make the base model softer to get some of those would-be Toyota Camry sales. Then make the Sports Package, M-Sport Package, Dynamic-Handling Package expensive options that the enthusiasts will pay for.
It's part of what's fueling the discontent here on the Boards that BMW has lost its vision. But I see it as a business strategy to sell more cars in an industry where volume matters. I've owned 2 BMWs, 1 Audi, and 1 Mini and they ALL had the sports package. I wouldn't own a BMW without it, so BMW is able to both appeal to the suburban soccer parent, and the enthusiast.

I see this as part of a bigger-picture challenge for BMW. Look at VW/Audi/Seat/Skoda/Bentley/Lamborghini. They have economies of scale that BMW/Mini struggles to compete with. Audi introduces a V8 in the A8, cuts it in half for the A4, and eventually it shows up in the VW line. The VW Group can defray that R&D over many more units giving it a huge price advantage -- which further boosts the volume!

-James
Seattle, WA
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  #3  
Old 07-08-2013, 12:55 PM
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BatteryPowered BatteryPowered is offline
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Reasonably priced and BMW can't be used in the same sentence anymore. There are several OEM performance options available if you're willing to pay for them. It's a luxury car first and foremost and "luxury" does not come cheap, if you want "sport" on top of that be prepared to pay for it.

VW, Subaru, Mazda are your reasonably priced performance cars these days. Even 1 and 2 series BMWs are $40K+ when properly equipped.
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  #4  
Old 07-14-2013, 07:35 AM
hans007 hans007 is offline
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well its not exactly a fair comparison. back in 02 the sport package basically just got you a sport suspension.

now you are getting bigger wheels, different seats, nicer tires, steering wheels changed, the suspension etc.

i do agree with you though that it is pretty ridiculous that for say m-sport (on say the 3 series) you are forced to take different body kit, and all these cosmetic things that just jack up the price.

to illustrate what a "real" sport package should cost look at the 320i. the sport pack adds the seats, bigger wheels, the suspension and the m-sport steering wheel (which is awesome and much better than the normal sport wheel by the way). but no cosmetic stuff like glossy black window frames and headliner etc. $1300. i think thats pretty reasonable but its not offered on all the cars. we can only hope the 2 series gets a basic sport pack like that.
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  #5  
Old 07-15-2013, 09:13 AM
bmw325 bmw325 is offline
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Quote:
Originally Posted by hans007 View Post
well its not exactly a fair comparison. back in 02 the sport package basically just got you a sport suspension.

now you are getting bigger wheels, different seats, nicer tires, steering wheels changed, the suspension etc.

i do agree with you though that it is pretty ridiculous that for say m-sport (on say the 3 series) you are forced to take different body kit, and all these cosmetic things that just jack up the price.

to illustrate what a "real" sport package should cost look at the 320i. the sport pack adds the seats, bigger wheels, the suspension and the m-sport steering wheel (which is awesome and much better than the normal sport wheel by the way). but no cosmetic stuff like glossy black window frames and headliner etc. $1300. i think thats pretty reasonable but its not offered on all the cars. we can only hope the 2 series gets a basic sport pack like that.
Yep-- and that 320 sport package is pretty much exactly what the old e46 sport packages looked like: wheels, suspension, seats, steering wheel. Adjusting for inflation, that $600 back in 02 woudl probably be close to $1000 now. So while thye've raised the price in "real" terms it's not as bad as it first appears. That being said, they now force you to accept an expensive "M Sport pkg" on most other models --which is a valid complaint.

They are being quite clever from a business perspective though. Are you an enthusiast who loves BMW and just about afford one? Buy a base 320 with sports pkg or maybe a 128 with the same. But, if you've got the money to purchase a bigger engined model, you pay the price. Atleast they're nowhere near as bad as Porsche!
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  #6  
Old 07-15-2013, 09:26 AM
328 M Sport 328 M Sport is offline
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Quote:
Originally Posted by oscr972 View Post
Am I the only one getting upset with BMW's pricing of sport/ M sport? Back in the day when I got my first BMW ('02 e46 330Ci) the sport pkg was a GREAT value at $600. The price escalation below is amazing relative to the value derived.

Yr. Sport M Sport (sorry, can't get spacing to work)
'02 $ 600
'07 1,000
'09 1,450
'11 1,450 $2,800
'14 2,100 3,500

Thirty five hundred for mainly cosmetics is a challenge. I'm perfectly willing to pay that price and more for performance. I applaud BMW for now offering a brake upgrade but would like to see M Sport include upgraded HP, brakes, exhaust, non-rft tires etc.

That way they can more effectively cater to different buyer profiles / tastes. But, although cosmetics are important, I for one want reasonably priced performance options.
I hear ya oscr 972, but for me The M Sport option is a MUST HAVE! I also got the very beautiful Estoril Blue II that is exclusive to the M series. That was worth it to me given all the other mostly cosmetic additions that are also included.

Added all up, when compared to similarly equiped Audi and Cadallac (cars), its still the better buy & better driving machine IMO.
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2013 Estoril Blue II 328i XDrive M Sport
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Last edited by 328 M Sport; 07-15-2013 at 09:29 AM.
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  #7  
Old 10-24-2013, 05:55 PM
Ringmaster1 Ringmaster1 is offline
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The true joke with these option prices is that you are not buying additional stuff you are replacing parts that they are not giving you. Figure it out folks. A sport bumper really doesn't cost more than the standard bumper it replaces. Same goes for all the other parts that are replaced.
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  #8  
Old 10-25-2013, 08:14 AM
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tim330i tim330i is offline
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In material cost, no, but that is a short sighted view. With multiple options they have to first design the different offerings for bumpers, springs, etc. Next they need to be tested, then refined and tested again. Then cold weather tested, then crash tested, and so on. After that they have to build the molds, jigs, tooling, etc. to actual build them. After that you have to add a second, or third sub assembly line to put the parts together. Then you have to have a fluid enough main production line that you can introduced different parts into the final product. And on top of all of that you're eating into your economies of scale on your base units. Instead of making X units you're making X minus the variants which are costing you more money. Building a car is complicated and expensive. Lets not oversimplify things.

On the E46 the sport package was $1200 for the sedan but it included a nice body kit which the coupe didn't get (All E46 coupes looked the same IIRC). I think the big difference in price is the adaptive M suspension, which does indeed cost more then a fix set of dampers. I still think it is over priced, but there is some additional parts then the old sports package.

Tim

Last edited by tim330i; 10-25-2013 at 08:15 AM.
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  #9  
Old 01-17-2014, 03:11 PM
czarmar czarmar is offline
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Location: Seattle, WA
 
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Mein Auto: '99 323i
Quote:
Originally Posted by oscr972 View Post
Am I the only one getting upset with BMW's pricing of sport/ M sport? Back in the day when I got my first BMW ('02 e46 330Ci) the sport pkg was a GREAT value at $600. The price escalation below is amazing relative to the value derived.

Yr. Sport M Sport (sorry, can't get spacing to work)
'02 $ 600
'07 1,000
'09 1,450
'11 1,450 $2,800
'14 2,100 3,500

Thirty five hundred for mainly cosmetics is a challenge. I'm perfectly willing to pay that price and more for performance. I applaud BMW for now offering a brake upgrade but would like to see M Sport include upgraded HP, brakes, exhaust, non-rft tires etc.

That way they can more effectively cater to different buyer profiles / tastes. But, although cosmetics are important, I for one want reasonably priced performance options.

Hmm... Old thread, but I wanted to point out the inaccuracies of the sport package pricing. Here's my 1999 e46 323i window sticker:
MSRP 26400
Metallic Paint 475
Sand Leather 1450
Sunroof 1050
Fold Rear Seat 575
Xenon Lights 500
CD Player 200
Sport Package 2400
* 16" wheels
* Spt. Susp.
* Spt. Seats
* Spt. Steering wheel
* Cruise control
* foglights
Destination 575
Total MSRP 33620

To be honest, I don't see what the big deal is. Sure, base pricing has grown with inflation, but not outrageously. Consider this is from 15 years ago. BMWs have always been expensive, and the sport packages have varied in what they've included. The car that someone paid $33K 15 years ago would be $40+K today, and it would be a much better car with more features etc. Scales of economy have helped hold down car prices, so quit complaining!
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  #10  
Old 01-17-2014, 07:01 PM
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tim330i tim330i is offline
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E46 330ci was only $600 IIRC as all 330ci has sport suspension. On the 330i it cost $1200 as it included an aero kit. I think all 330s has sport suspension and the sports package got you sport seats and aero on the sedan. The 323/325 didn't have the sport suspension to it cost more. This is all from memory so I could be wrong.

Tim
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  #11  
Old 01-20-2014, 01:06 PM
bmw_again bmw_again is online now
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Mein Auto: 2001 325i manual
Quote:
Originally Posted by czarmar View Post
Hmm... Old thread, but I wanted to point out the inaccuracies of the sport package pricing. Here's my 1999 e46 323i window sticker:
MSRP 26400
Metallic Paint 475
Sand Leather 1450
Sunroof 1050
Fold Rear Seat 575
Xenon Lights 500
CD Player 200
Sport Package 2400
* 16" wheels
* Spt. Susp.
* Spt. Seats
* Spt. Steering wheel
* Cruise control
* foglights
Destination 575
Total MSRP 33620

To be honest, I don't see what the big deal is. Sure, base pricing has grown with inflation, but not outrageously. Consider this is from 15 years ago. BMWs have always been expensive, and the sport packages have varied in what they've included. The car that someone paid $33K 15 years ago would be $40+K today, and it would be a much better car with more features etc. Scales of economy have helped hold down car prices, so quit complaining!

Not sure, but I think later (in 2001) the sports package went down in price. On my 2001 325i it was $1400 if my memory serves me right.
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