BimmerFest BMW Forum banner

The way BMW used to advertise

3K views 15 replies 12 participants last post by  BigDeep1 
#1 ·
#14 · (Edited)
Dp
 
#15 ·
BMW's ads used to be so raw, clever and badass. The M5 in the desert one was amazing.

It's not that their ads suck now, it's that advertising in general is this pander-to-the-lowest-common-denominator, knee-jerk humor, loud/obnoxious lazy culturally-entertaining approach of the moment, you just don't see hard-edged, biting things (because everything has become so bloated-ly desperately wannabe hard-egded and biting, but the intellect isn't there).

What bothers me most about modern car adverts is that every 4 door car uses kids as a way to entice you to buy a car. Sorry but if you want to attract a younger-adult demographic to your cars, making it appear as if every 4 door is supposed to be bought for kids in the backseat is good way to turn them off to "sexier" alternatives.
 
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top