Prob. not. Advertising in the US allows (in some cases) for a comparative passive-aggressive approach.
Not in Europe or most of the rest of the world I believe.
Can you make out the last car in the background behind the Viper?
As much as I like the E36 M3. (My all time favorite M3) It's unlikely that it out-handles the NSX. At least the ad shows that BMW's intentions are in the right place.
BMW's ads used to be so raw, clever and badass. The M5 in the desert one was amazing.
It's not that their ads suck now, it's that advertising in general is this pander-to-the-lowest-common-denominator, knee-jerk humor, loud/obnoxious lazy culturally-entertaining approach of the moment, you just don't see hard-edged, biting things (because everything has become so bloated-ly desperately wannabe hard-egded and biting, but the intellect isn't there).
What bothers me most about modern car adverts is that every 4 door car uses kids as a way to entice you to buy a car. Sorry but if you want to attract a younger-adult demographic to your cars, making it appear as if every 4 door is supposed to be bought for kids in the backseat is good way to turn them off to "sexier" alternatives.
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