When I see a commercial for BMW, it always is in good taste. BMW tells you how good their automobiles are and in no way compares them to the competition. Mercedes Benz seems to take a similar approach to their advertising.
On the other hand, some commercials for Audi have managed to take shots at several of its competitors. BMW has been a common target. Their most recent one insists that more people are leaving BMW, Mercedes Benz, and Lexus for Audi than ever before. What they fail to state is that since BMW, Mercedes, and Lexus far outsell Audi, more people are also leaving it for its competition. I believe the most effective and honest way to advertise is to promote your product without ridiculing its rivals. Audi obviously doesn***8217;t think that way.
But the one I most detest is this one shown during the Christmas season of 2010 from Infiniti. It shows a BMW owner and his kids throwing snowballs at an Infiniti owner next door. In "defense", the Infiniti guy makes a snowball that gains speed and becomes huge, eventually completely swallowing up his neighbor's BMW which occupies a parking space he wants. The snowball with the BMW inside is shown blowing the parked BMW away, undoubtedly destroying it. The commercial ends with the Infiniti taking its parking place and its driver smiling. Not only is it unfunny, but it***8217;s violent and only proves that Infiniti advertising at one time went to extremes to sell its cars. Apparently, Infiniti seemed to believe that "'Tis the season to be disgusting".
On the other hand, some commercials for Audi have managed to take shots at several of its competitors. BMW has been a common target. Their most recent one insists that more people are leaving BMW, Mercedes Benz, and Lexus for Audi than ever before. What they fail to state is that since BMW, Mercedes, and Lexus far outsell Audi, more people are also leaving it for its competition. I believe the most effective and honest way to advertise is to promote your product without ridiculing its rivals. Audi obviously doesn***8217;t think that way.
But the one I most detest is this one shown during the Christmas season of 2010 from Infiniti. It shows a BMW owner and his kids throwing snowballs at an Infiniti owner next door. In "defense", the Infiniti guy makes a snowball that gains speed and becomes huge, eventually completely swallowing up his neighbor's BMW which occupies a parking space he wants. The snowball with the BMW inside is shown blowing the parked BMW away, undoubtedly destroying it. The commercial ends with the Infiniti taking its parking place and its driver smiling. Not only is it unfunny, but it***8217;s violent and only proves that Infiniti advertising at one time went to extremes to sell its cars. Apparently, Infiniti seemed to believe that "'Tis the season to be disgusting".