FYI, there's a nice summary of the various ED programs in the new issue of AutoWeek. Not surpisingly, I think BMW's comes off best, though it was interesting to read about what's offered by some of the other brands. I only hope the program doesn't become so popular that BMW feels the need to cut back on it!
I sort of thought the same (keep the "secret" to ourselves), but on the other hand, I believe that having competing programs would keep BMW from cutting it back for fear of losing some of the loyalty. It was discussed in another thread that with the new delivery center opening next year (in BMW Welt) capacity would rise to 250(?) deliveries per day.
There was also an ED story on AOL, Time and SmartMoney magazine.
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