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General BMW
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  #1  
Old 10-14-2005, 08:31 AM
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Jon Shafer Jon Shafer is offline
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Post BMWNA Press Release

BMW GROUP DRIVES INTO THE 2005 FALL TV SEASON


Company Spotlights Featured Roles on Television


Los Angeles, CA - October 13, 2005... BMW Group has accelerated its entertainment presence as the 2005 fall TV line-up showcases the company's brands in many starring roles.

The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6 Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing" includes BMW motorcycles in the presidential motorcade; and upcoming episodes of CBS's "Ghost Whisperer" feature a MINI Cooper driven by Aisha Tyler.

These integrations result from BMW Group's partnership with Rogers & Cowan, the company's entertainment marketing agency of record for the BMW, MINI and Rolls-Royce brands in the United States. The partnership includes an aggressive and strategic entertainment marketing program to secure on-camera exposures for vehicles and motorcycles.

BMW Group's entertainment activities in Hollywood have been spearheaded from its Los Angeles office since 2003 and focus on placement opportunities that fit each brand's specific profile and positioning. Rogers & Cowan has the necessary understanding for premium brands and the know-how for an individualized approach. Although Hollywood remains the engine of global entertainment, in an increasingly worldwide entertainment industry, Rogers & Cowan's international capabilities are an additional asset.

"BMW Group continues to find great ways to reach their target audience and illustrate their brands' lifestyles," remarked Tom Tardio, CEO, Rogers & Cowan. "We're thrilled to be part of the BMW Group team offering our integrated marketing approach and valuable relationships with the Hollywood community."

The partnership between the BMW Group and Rogers & Cowan positions each brand's vehicles into appropriate Hollywood films and television. In addition, Rogers & Cowan will create promotional marketing programs to extend key placements and coordinate BMW Group's relationship building initiatives within the entertainment industry. Tara Walls, executive vice president of entertainment marketing, leads the BMW Group account through Rogers & Cowan's Los Angeles office.

Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles. Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox, and Raleigh Studios-Manhattan Beach saw first hand the latest models, including the BMW 645Cic, 530i, 330i, MINI Cooper, K1200R motorcycle, and a sneak peak at the show-stopping M5. The tour reinforces BMW's continued commitment to the entertainment industry.
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  #2  
Old 10-14-2005, 09:40 AM
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Warot Warot is offline
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They were on last night as well, on CSI. It was a silver E60
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  #3  
Old 10-14-2005, 09:47 AM
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:aty:
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  #4  
Old 10-14-2005, 09:56 AM
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operknockity operknockity is offline
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Quote:
Originally Posted by LmtdSlip
:aty:
http://www.bimmerfest.com/forums/sho...d.php?t=115250

Geeze, don't you owners/mods/lord-god-high-mucky-mucks even use the search function?????????????????????????????????????????? ?????????????????????????????????????????????????? ??????????
(or at least coordinate your postings?).
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  #5  
Old 10-14-2005, 10:39 AM
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Quote:
Originally Posted by operknockity
http://www.bimmerfest.com/forums/sho...d.php?t=115250

Geeze, don't you owners/mods/lord-god-high-mucky-mucks even use the search function?????????????????????????????????????????? ?????????????????????????????????????????????????? ??????????
(or at least coordinate your postings?).
I woke up, crawled out of bed, logged in and then bam.

I should have drank my coffee first...

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  #6  
Old 10-14-2005, 10:51 AM
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operknockity operknockity is offline
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Quote:
Originally Posted by Jon
I woke up, crawled out of bed, logged in and then bam.

I should have drank my coffee first...

Yup.... Never do anything before you've had your morning fix
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  #7  
Old 10-14-2005, 10:52 AM
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Salvator Salvator is offline
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Quote:
Originally Posted by Jon
I woke up, crawled out of bed, logged in and then bam.
As long as we are harping on you, aren't the lyrics really:

"Woke up, got out of bed, dragged a comb across my head"...

Oh wait, your talking real life...
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  #8  
Old 10-14-2005, 07:14 PM
armaq armaq is offline
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So is Rogers & Cowan BMW's new ad agency (to replace Fallon)?
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  #9  
Old 10-14-2005, 07:41 PM
Malibubimmer Malibubimmer is offline
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Rogers & Cowan's "product placements" are now called "integrations" in the press release. Yeah, right. I pine for the good ole days when it was called PAYOLA.
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  #10  
Old 10-14-2005, 08:19 PM
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MarcusSDCA MarcusSDCA is offline
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Did BMW just change ad agencies? I've noticed that some of their new ads are more "touchy-feely".....I hate them.

Dodging shopping carts with the silly surfing dude at Home Depot? Singing kiddie songs before the BMW service center calls you in your E60?

This cute crapp has got to go. Just show me the cars hauling arse on the autobahn or through the Alps.
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