New "build Your Own" Program" - Bimmerfest - BMW Forums

Go Back   Bimmerfest - BMW Forums > The Best of Bimmerfest! > The MINI Board

The MINI Board
The Mini Cooper Forum

Thread Tools Display Modes
Old 04-03-2006, 09:17 AM
tim330i's Avatar
tim330i tim330i is online now Founder
Location: SF
Join Date: Dec 2001
Posts: 15,715
Mein Auto: Ti Silver 03 M3
New "build Your Own" Program"


Virtual Experience Becomes "Reality" for Owners to Build Their Own MINI at Home
Woodcliff Lake, NJ - April 1, 2006... Because MINI owners love to customize their cars, MINI announces today a brand-new "Build Your Own" program that gives customers the hands-on experience to build their own unique MINI.

MINI enables customers to easily configure their MINI online before ordering. This feature has been so popular that MINI has decided to create a unique pilot program to give select customers the opportunity to actually create the car of their dreams with their own hands.

In this pilot program, all of the car's components can be specially ordered on-line and the parts will be delivered in installments, much like a book club, starting with the chassis parts and body work and then moving on to interior trim and engine.

"In 6 short weeks the customer can build their custom MINI in their own garage," said Lou Speases, MINI's head of the Individualized Direct Ideal Order Trial program, or I.D.I.O.T for short. "Clearly, the greatest hurdle is in painting the body, so we will be sending owners a can of spray paint each week in the color of their choice - and of course, one for the contrast roof."

"This new MINI Build your Own program will be made into a reality TV program." Said MINI spokesperson, Hardy Harrah, "We plan to chronicle a year of creative MINI owners in action building their own cars and we expect the television broadcast to air April 1st next year.
Bimmerfest 2018 - Coming soon!
Reply With Quote

See More Related BMW Stories

Forum Navigation
Go Back   Bimmerfest - BMW Forums > The Best of Bimmerfest! > The MINI Board
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
"Build Your Own" E90 on Andy E90/E91/E92/E93 (2006 - 2013) 19 03-29-2005 09:28 AM
Is there a "build your own bimmer" site? Jever General BMW Questions 10 02-13-2004 09:27 PM
what is "trans program" ? talonc4t 7 Series & 8 Series 1 01-08-2004 11:51 PM

All times are GMT -7. The time now is 12:52 AM.

Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
© 2001- VerticalScope Inc. All rights reserved.