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Old 12-10-2002, 05:46 PM
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ChrisTO ChrisTO is offline
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Audi Accelerates Bluetooth Adoption

December 10, 2002 11:03

Audi Accelerates Bluetooth Adoption Using CSR Silicon

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 10, 2002--Bluetooth Developers Conference--CSR (Cambridge Silicon Radio) today
announced that car maker Audi will be using CSR's BlueCore technology to bring Bluetooth technology to the road with the world's first car
to be offered with a Bluetooth enabled GSM car phone and a cordless Bluetooth handset.

Bluetooth equipped models are rolled out throughout countries supporting the GSM network in Europe and Asia starting December 2002.

The Audi Bluetooth enabled Telematics Control Unit (TCU) is combining an embedded GSM module and an embedded Bluetooth module
with a powerful CPU. It is connected to the Multi-Media-Interface (MMI) through an optical MOST Bus system. The System also is equipped
with an in-car rechargeable cordless Bluetooth handset. It allows the passengers to place and accept calls directly through the TCU
Bluetooth link. The user is thus able to place calls over the Bluetooth handset and to transfer that call to the Bluetooth enabled hands-free
phone system in the Audi. One of the eagerly awaited benefits of Bluetooth, possible with this system, is the ability to also connect a
Bluetooth-enabled portable PC or PDA to exchange emails and surf the Internet via a cellular system while connected through the TCU.

Bluetooth in-car hands-free kits are likely to play a key role as hands-free operation of mobiles becomes preferable, and increasingly,
legally required in the near future. Industry experts estimate that up to 70 percent of all mobile phone calls are made from cars. Bluetooth
hands-free systems provide a safe, convenient alternative and are set to become the first killer app for automotive Bluetooth. Audi identified
the benefits of Bluetooth and took the step of integrating the wireless technology into its vehicles ahead of the competition.

Ken Noblitt, Business Development Director for Mobile Phones and Automotive applications in the US at CSR added, "To match Audi's
stringent quality, reliability and interoperability requirements, the Bluetooth equipment had to be guaranteed to withstand Audi's in-cabin
automotive requirements." Noblitt continued, "At this time, only CSR's BlueCore offers such a guarantee to operate or exceed the
necessary range of -40degC to +105degC for in-cabin electronics systems. Automakers and Automotive Tier One suppliers can not afford
to rely on anything less."

CSR provides everything necessary to assist automotive designers in developing a fully featured Bluetooth hands-free system, including a
reference design, circuit descriptions, a complete BOM and all software (including the embedded Bluetooth stack). The hands-free profile
runs in external Flash memory but the circuit design may be easily converted to a ROM-based single chip solution.

CSR is the only automotive grade Bluetooth solution available which can run the complete Bluetooth protocol stack and application software
on-chip, without the need for an optional external microprocessor. CSR's mature, single-chip automotive Bluetooth device is also produced
under very stringent QS-9000 and PPAP (Production Part Approval Process) automotive requirements and is available in a 0.8mm pitch
package for low cost printed circuit board construction.

In the future, CSR will make available implementations of new automotive profiles for vehicle diagnostics, streaming video and mp3 file
streaming for multimedia and info-entertainment. CSR will also work towards further extending the guaranteed temperature range of
BlueCore2-External and future products.

About CSR

CSR (Cambridge Silicon Radio) specializes in providing single-chip radio devices to the global market for short-range wireless
communications, including Bluetooth(TM). The company's mission is to create the most highly integrated radio devices available, fabricated
using standard CMOS technology, to provide its customers with the lowest cost of ownership of high quality digital radio.

CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio,
baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offer developed hardware/software
bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software
stack to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able
to offer a complete Bluetooth end-to-end solution.

CSR has a growing list of major international companies including Microsoft Corp, Samsung, Sony, Compaq, IBM, Fujitsu, LG, ALPS, TDK,
3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In
fact, 70% of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group (SIG) web site,
feature BlueCore and it is in 57% of all qualified Bluetooth v 1.1 enabled end product designs.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.

More information about CSR can be found on the web site at www.csr.com

Note: A photo is available at URL:
http://www.businesswire.com/cgi-bin/...?pw.121002/bb6



CONTACT: imagio-J. Walter Thompson
Adam Ian Ganz, 206/625-0252
adamg@imagio.com
or
Cambridge Silicon Radio
Alan Woolhouse, 44(1223)692689
aw@cambridgesiliconradio.com
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