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7 Series - E65 / E66 (2002 - 2008)
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  #1  
Old 03-08-2007, 12:19 AM
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760Li vs S600 vs Audi A8



Audi A8 (1st Place)

Merc S600 (2nd Place)

Bmw 760Li (3rd Place)

Now I dont understand where did BMW go wrong?

Mind you guys this is up to MY-2005

Any comments or suggestions guys
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Last edited by bimmer7; 03-08-2007 at 12:44 AM.
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  #2  
Old 03-08-2007, 12:40 AM
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It wasn't like it was a blowout, the A8 just slightly edged out it's competitors. I myself considered replacing my 540iA with a A8 (not of the W12 or S8 variant), but wasn't too impressed with it's power, and I didn't want to pay the $100k pricetag for one of it's counterparts. I can honestly say out of all "3" tested in this video (and I've personally driven all of them, with the exception of the W12), that the interior of the A8 is the nicest, has the best standard stereo, felt the most balanced in the turns and IMO was the most fun to drive.

On a side note, I've driven the new S550 and it's a incredible automobile, Mercedes Benz as set the bar pretty high, and I think that it's BMW's turn to answer back with something better.
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  #3  
Old 03-08-2007, 05:12 AM
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gbelton gbelton is offline
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Dated Material

This is a old video(+/- 3 years). Look at the car designs.

One other note, this video was taken in the day of the BMW 7 Series bashing.
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  #4  
Old 03-08-2007, 07:41 AM
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Quote:
Originally Posted by gbelton View Post
This is a old video(+/- 3 years). Look at the car designs.
One other note, this video was taken in the day of the BMW 7 Series bashing.
Did I not I say orginally...that mind you guys this is an (MY-2005) old video

I was comparing the 3 cars of that generation....obviously there is a newer merc available the S550 and nothing changed for the BMW 760 becuz its the same V12 in the newer facelift body....and as for the A8 its also unchanged too i believe....
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  #5  
Old 03-08-2007, 08:33 AM
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Sub the 760 for the B7 and test them again!
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  #6  
Old 03-08-2007, 08:36 AM
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Originally Posted by JA 7 View Post
Sub the 760 for the B7 and test them again!
well then you get the S65AMG and S8 instead of the regular cars....the B7 will take over the Audi S8....but the S65AMG will own both there asses
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  #7  
Old 03-08-2007, 09:59 AM
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Originally Posted by bimmer7 View Post
well then you get the S65AMG and S8 instead of the regular cars....the B7 will take over the Audi S8....but the S65AMG will own both there asses
Perhaps, but I could do alot to the B7 with the extra 55K I'd save.
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Old 03-08-2007, 10:08 AM
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Quote:
Originally Posted by bimmer7 View Post
Did I not I say orginally...that mind you guys this is an (MY-2005) old video

I was comparing the 3 cars of that generation....obviously there is a newer merc available the S550 and nothing changed for the BMW 760 becuz its the same V12 in the newer facelift body....and as for the A8 its also unchanged too i believe....
You probably did...
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  #9  
Old 03-11-2007, 02:28 PM
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Cool

Quote:
Originally Posted by JA 7 View Post
Perhaps, but I could do alot to the B7 with the extra 55K I'd save.
hmmmmm now lets think what could you do with that extra $55K
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  #10  
Old 03-12-2007, 05:34 PM
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I think this latest review speaks for itself...the 760Li is still king

I rest my case now

http://autos.msn.com/advice/article....tentid=4023866
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  #11  
Old 03-12-2007, 06:11 PM
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Our 760Li replaced a 1998 w140 Mercedes S600 that we owned for almost 6 years. From 2003 till 2006 we would test drive the w220 S600 and never got the same solid and reliable feeling we got from our w140... so the w140 stayed.

Well, we put the w140 on eBay last September and then replaced it with a 33K mile 1996 Bentley Turbo R... that lasted 4 months. The Bentley is nothing but a nice piece of artwork that can be driven if you dare.

We then fell in love with our 760Li, it had that same solid feeling of our w140 S600 and also felt "fun" to drive compared to the Mercedes. Unlike the Mercedes, the BMW did show its grunt with accelaration and beautiful harmonic notes.

Overall, I say the BMW is hard to beat until put up against the new generation S-class.


When you compare convertibles though.. I just had to go with the SL55 AMG. The BMW M6, Cadillac XLR, and Lexus SC430 just could not compare.
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  #12  
Old 03-14-2007, 10:17 AM
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Quote:
Originally Posted by titanium760 View Post
Our 760Li replaced a 1998 w140 Mercedes S600 that we owned for almost 6 years. From 2003 till 2006 we would test drive the w220 S600 and never got the same solid and reliable feeling we got from our w140... so the w140 stayed.

Well, we put the w140 on eBay last September and then replaced it with a 33K mile 1996 Bentley Turbo R... that lasted 4 months. The Bentley is nothing but a nice piece of artwork that can be driven if you dare.

We then fell in love with our 760Li, it had that same solid feeling of our w140 S600 and also felt "fun" to drive compared to the Mercedes. Unlike the Mercedes, the BMW did show its grunt with accelaration and beautiful harmonic notes.

Overall, I say the BMW is hard to beat until put up against the new generation S-class.


When you compare convertibles though.. I just had to go with the SL55 AMG. The BMW M6, Cadillac XLR, and Lexus SC430 just could not compare.
I agree with the new gen '07 S600 being put to test against the 760Li is the only sort of competition this flagship saloon faces today

However, I wanted to ask you how was the bentley ownership experience? Are they worth having around, or more like just something you leave in the garage all season.
and also what made you move from a 1998 S600 to a 1996 Turbo R last year?

Oh and btw back in 1996 my uncle who used to be our neigbour, had a violet S600 which he had purchased new at the time....and honestly it was an amazing machine of its time! I mean the power and luxury ammenties it was equipped with, was phenomenal for its time
Even the violet color which looks pretty ugly on most cars, made a very rich looking appearance on his car!
Anyways, it was a great car and all, but sometimes it did suffer from chronic electrical problems, and would spend some quality time in the shop
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  #13  
Old 03-14-2007, 10:50 AM
titanium760 titanium760 is offline
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The S600:





The Bentley Turbo R:




The Bentley is a work of art more than anything else. As soon as you see the paint up close, you can see how much time and effort went into it. The interior wood work, gauges, leather, and chrome is all finished and fitted so perfect. It is almost as if the car is made to be looked at instead of driven. The door sills and carpet are beyond words. No wonder her majesty rides in a Bentley!

Onto the mechanics, the 6.8 liter Turbo really moves when you want it to. With over 500 ft/lbs of torque, it is easy to go from 60-120 in a couple of seconds. The car is quiet at high speeds and handles great (better than the S600).


However.. the car is meant for you to sit in the back. It is not a drivers car at all. It lacked common features such as a moonroof.. which should be in a $195K vehicle. The hydraulic brakes & suspension require 45 minutes to reach operating status each time you start the car.. weird!!
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  #14  
Old 03-14-2007, 02:40 PM
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Quote:
Originally Posted by bimmer7 View Post
I think this latest review speaks for itself...the 760Li is still king

I rest my case now

http://autos.msn.com/advice/article....tentid=4023866

that was not a review...it was a survey based on most clicks on MSN only!

try again with something imperical.

not speaking pooly of BMW or you...but post something legit.

but, if you want something from that site...here is MSN experts vs. msn shoppers vs. consumer reports. A8 wins vs. 7 series...sorry!

http://autos.msn.com/research/compar...12261&v=m12454

or...you can add in the s-class...a brand new model...which pretty much trumps both of the aforementioned cares considerably in ratings (where applicable), and power....but of course there is a $$ premium there...

http://autos.msn.com/research/compar...04523&v=m12017
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Last edited by DenverNoob; 03-14-2007 at 02:47 PM. Reason: added info
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  #15  
Old 03-14-2007, 02:50 PM
titanium760 titanium760 is offline
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I have tried to like the A8/L/S8 year after year.. even drove a 2004 A8L Quattro with every option... They drive beautiful, have wonderful optional seating, and decent looks.

What kills it for me everytime is the horrible resale value and the fact that Audi name just does not hold the same weight as clout as Mercedes and BMW. Now that is something Legit
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  #16  
Old 03-14-2007, 08:32 PM
DenverNoob DenverNoob is offline
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Quote:
Originally Posted by titanium760 View Post
I have tried to like the A8/L/S8 year after year.. even drove a 2004 A8L Quattro with every option... They drive beautiful, have wonderful optional seating, and decent looks.

What kills it for me everytime is the horrible resale value and the fact that Audi name just does not hold the same weight as clout as Mercedes and BMW. Now that is something Legit

that seriously depends on where you live. most people here in CO, for example, would not be caught......well....let me rephrase that...would be caught dead in a 7-series if they drove one...as RWD doesnt mix so well with the winter weather here. Add some pretty rapid elevation changes and you see a resale spike here ulike many other regions in the country....comparable to the aforementioned brands.

i would tend to agree with your remarks in general, as that applies here in the states. Whereas everyone knew MB and BMW for quite a long time, Audi was only introduced here in 1985...so there is a large gap in time for reputation there. Add the pedal problems Audi had with the 5000 (the pedals were too close together and the public thought it was a sticky gas pedal problem. The truth of the matter is that fat a$$ americans had feet too wide for the likes of the car...lol...now all Audi pedals are too far apart) and that further damaged the reputation domestically. not gonna lie...very compelling stuff. HOWEVER...

i think you will find that in the rest of the world, Audi enjoys quite a favorable reputation...one that often rivals equally the other brands. keep in mind that while audi is a luxury or entry luxury only brand here, with VW as its budget brand, that BMW and Benz alike have far INFERRIOR models we see none of here...ones produced for just that. so the prestige MB and BMW are percieved to have here because of exclusivity is a non-factor elsewhere...and whereas badge-whoring americans are quick to point out that VW and Audi are related...the often forget the above....or that Bentley and Lambo are likewise related to VAG, or that Porsche is buying a controlling interest in the company, or that Porsche and VAG have a joint venture, or that the Bugatti is in fact, a VAG produced car.

my only point here is that throughout the rest of the world, there really is no "exclusivity" in any of these brands...and at the end of the day, all three flagships...the a8, the 7 series, and the s class...are all damn fine luxury vehicles!
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  #17  
Old 03-14-2007, 11:58 PM
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Quote:
Originally Posted by DenverNoob View Post
that was not a review...it was a survey based on most clicks on MSN only!

try again with something imperical.

not speaking pooly of BMW or you...but post something legit.

but, if you want something from that site...here is MSN experts vs. msn shoppers vs. consumer reports. A8 wins vs. 7 series...sorry!

http://autos.msn.com/research/compar...12261&v=m12454
So that makes the 760Li the most popular among all these vehicles, whats wrong with that?

http://autos.msn.com/advice/article....tentid=4023866

We are not comparing a regular A8 vs 750i We are comparing the flagship sedans here...as suggested by the title of this thread (760Li vs A8 W12 vs S600 V12

Quote:
Originally Posted by DenverNoob View Post

or...you can add in the s-class...a brand new model...which pretty much trumps both of the aforementioned cares considerably in ratings (where applicable), and power....but of course there is a $$ premium there...

http://autos.msn.com/research/compar...04523&v=m12017
I mentioned MY-2005 in my post above but despite that IMO based on my testdrives...the A8/S8 lacks the quality that the 760Li possess in its interior... The luxury ammenities in the 760 outweigh that of the A8 (For instance that Rear Fridge ). And plus Audi lacks: soul and driving asthetics that BMWs possess! its just a glorified VW Phaeton

I mean our family has been in this flagship category market for years and we are proud to have both the current and last gen 7 Series
V-12, I mean they are just overall handsdown the best luxury performance vehicles we have ever owned!

As for the new gen. S class (S600), like I said earlier, is the only car out of the rest that competes with the 760 in this ultra-luxury vehicle category.

My 2 cents
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Last edited by bimmer7; 03-15-2007 at 01:47 AM.
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  #18  
Old 03-15-2007, 08:54 AM
DenverNoob DenverNoob is offline
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Quote:
Originally Posted by bimmer7 View Post
So that makes the 760Li the most popular among all these vehicles, whats wrong with that?

http://autos.msn.com/advice/article....tentid=4023866

We are not comparing a regular A8 vs 750i We are comparing the flagship sedans here...as suggested by the title of this thread (760Li vs A8 W12 vs S600 V12



I mentioned MY-2005 in my post above but despite that IMO based on my testdrives...the A8/S8 lacks the quality that the 760Li possess in its interior... The luxury ammenities in the 760 outweigh that of the A8 (For instance that Rear Fridge ). And plus Audi lacks: soul and driving asthetics that BMWs possess! its just a glorified VW Phaeton

I mean our family has been in this flagship category market for years and we are proud to have both the current and last gen 7 Series
V-12, I mean they are just overall handsdown the best luxury performance vehicles we have ever owned!

As for the new gen. S class (S600), like I said earlier, is the only car out of the rest that competes with the 760 in this ultra-luxury vehicle category.

My 2 cents

actually, the w12 a8 currently includes the rear fridge, as well as head rest screens for 2 passengers...but that is really neither here nor there honestly. they are both great cars. I do feel, however, MOST people would argue the a8 has a nicer interrior...certainly not all, but most. that is kind of Audi's forte in this segment...actually across all of its lines Audi prides itself in its above-average interriors verusus its competition (MB, of course takes it to another level...but you never get to enjoy it because they spend more time in the shop than being driven...lol).

glorified phaeton...interesting. its actually, as far as the time-line goes, the other way around. the phaeton is taken directly from the a8L frame, not the other way. Have you ever been in one, BTW? i would argue, hands down...that despite the badging, the Phaeton is actually more nicely appointed, by a long shot, than either the A8 W12 or the 760. I have been in all three. the Phaeton w12 had a bit of a branding issue here in the US, hence it was discontinued after annual sales fell under 500 units per year...but in Europe it still enjoys quite a nice sales run and is acutally due for a facelift in MY 2008!.

im not trying to get into anything here, because at the end of the day we are all comparing the creme de la creme in the upper echelon of mass-produced luxury vehicles (so obviously Maybach, Bentley, etc. can be left out of this one)...just expressing a bit of a different opinion. That is why an audi guy is here on a BMW forum....lol (actually, i have a passion for both brands).
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