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  #1  
Old 05-28-2003, 06:56 AM
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WSJ Driver Profile for the Mini Cooper S

Me & My Car
Mini Cooper S
Wall Street Journal, D5, by Lorraine Farquharson

Price: $19,975-$24,425

Drivers Include: Dennis E. Peters, CFO, Landrum & Brown, airport consultant; Gregor Freund, CEO and co-founder, Zone Labs; Bruce Brown, surfing-film director whose films include "Endless Summer II"; Olindo Mare, kicker, Miami Dolphins

Average Driver Profile:
Sex: Male
Age: 49
Married: Yes
Household Income: $150,000 (income only, not household net worth)

Driver Interests: skiing, foreign travel, tennis, wines, new technology

Sales Pitch: The new Mini Cooper S is a sport version of the familiar Lilliputian hotrod that's keeping US roads hot these days. Hoping to give its toy car more pep, BMW added a sport suspension, a rear spoiler and a souped-up engine with 163 horsepower to the "S" model -- all of which make this car zippier than the original

Sells Best In: San Francisco; Fort Lauderdale, Fla; Richmond, Va; Honolulu, Hawaii
Sells Worst In: Charleston, W.Va; Omaha, Neb; Flint, Mich; Little Rock, Ark; San Antonio, Tex
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  #2  
Old 05-28-2003, 07:20 AM
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Trendy!
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  #3  
Old 05-28-2003, 07:21 AM
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Sells worst in San Antonio? They've only been open a month or two
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  #4  
Old 05-28-2003, 07:25 AM
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Quote:
Originally posted by atyclb
Sells worst in San Antonio? They've only been open a month or two
Source: R.L. Polk & Co. for the driver profile and the best/worst-selling cities
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2001 E46 330Ci - 42K miles, 2013 E92 M3 - Back from PCD
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  #5  
Old 05-29-2003, 09:30 PM
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Quote:
Originally posted by atyclb
Sells worst in San Antonio? They've only been open a month or two
That's great, no wonder they quoted me 2-2.5 months of wait for an MCS today! nice!

--Andrew
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  #6  
Old 05-30-2003, 05:20 AM
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Quote:
Originally posted by ayn
That's great, no wonder they quoted me 2-2.5 months of wait for an MCS today! nice!

--Andrew
was that just to order, or when you'd get it?
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  #7  
Old 05-30-2003, 08:57 AM
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Quote:
Originally posted by atyclb
was that just to order, or when you'd get it?
that's when the car will arrive... they got 2 remaining spot for this month's allotment or something...

--Andrew
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  #8  
Old 05-30-2003, 10:22 AM
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Quote:
Originally posted by ayn
that's when the car will arrive... they got 2 remaining spot for this month's allotment or something...

--Andrew
oh, I was thinking you were being sarcastic about the wait

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