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Old 11-03-2009, 02:22 PM   #1
An Interview with Mr. Esfandiar Khaleghi ( Mnagaer & Founder of Club Organisation )
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An Interview of Mr.Esfandiar Khaleghi with Khodro-e-Emrooz Magazine , one of the Iranian famous car magazine .


An interview with
BMW Club Iranís First Man
who is Mr. Esfandiar Khaleghi





1969 Ė Boston Ė United States Of America : BMW CCA institute start to operate to can support the BMW owners in USA . Although they work with BMW USA shoulder to shoulder , they start to operate individually and independently .

Their major activities were their promotions and discounts for purchasing the BMW Cars , their BMW Parts and after sale services for their members. And now the BMW CCA still after many years , operates individually and as an organization without borders that follow some important missions . They operate in 5 main regions and 65 branches with more than 75 thousands active members in United States Of America .

In 2004 International Council Of BMW CLUB started to operate as an International Organization with lots of international branches in all over the world who sale the BMW Cars and products .



1. The official logo of BMW Club Iran .

P.S: Each official representative of International Council Of BMW Club should put their official flag in the square area lower than BMW Logo , but BMW Club Iranís manager and official authorities tried a lot to change that rule and legislation to put the IRANís Map instead of putting the holly flag of Iran lower the BMW Logo which is so rear to get the acceptance from I.C.BMW & BMW AG .

Also , BMW Iranís Managing Director in BMW Z4 Lunch Celebration announced that the BMW Club Iran has started to operate in IRAN as the official representative of BMW Club in here .


Esfandiar Khaleghi , the BMW Club Iranís first man Ė Photo is taken by Azam Sabagh .

After this announcement , we went to talk with Esfandiar KHALEGHI , who is the BMW Clubís first man in Iran ( Manager Of Club Organization Ė Founder ) to talk about the BMW Club Iranís missions and so on .

The main idea of establishing BMW Club Organization in Iran happened in 2008 :
In January 2008 , the BMW Club Iran decided to operate in Iran and started the negotiation with International Council Of BMW Club and BMW AG in the mentioned time .

ďAt the beginning of BMW Club Iran operation and before the main announcement for the annual membership , we could register 270 members through our official website which we only could send the BMW Internal , Official news and announcements as an our servicesĒ , Esfandiar Khaleghi said .



Esfandiar Khaleghi , the BMW Club Iranís first man Ė Photo is taken by Azam Sabagh .

This organization will operate in three wide areas of BMW Classic (BMW Heritage) , BMW Motorbikes and BMW Automobiles .

Registering in this organization as a official member is not only for the BMW Owners and BMW Drivers ; the BMW Lovers (Bimmers) can also be a member of this organization and use its different services in different aspects .

Sending and announcing the BMW Brand news has the main role in our services . BMW Group Internal news , BMW International news and BMW Iran ( Persia Khodro )ís internal news are the different type of news and subjects for the announcements which BMW Club Iran try to distribute them among its members .

Driving Culture Revision as the first step :
The first goal and slogan of International Council Of BMW Club is the promotion of Right Driving Culture which this slogan has been distributed by performing lots of FREE BMW Driving Schools and camps for the regular , professional and race drivers.

But we should consider that handling of these kind of cultures in Iran has lots of needs which should be solved by the help of BMW Iran and other official authorities .



BMW Club Iran has been divided in different subsections and departments to can serve its members in different and varied aspects which the BMW Lovers (bimmers) can discuss about their ideas and their point of views in the social groups that every period , BMW Club Iran will send those feedbacks and comments to BMW AG to be discussed . This method will make a situation that every BMW Club member can be a member of Large BMW Group family .

Performing Annual International BMW Celebrations :

BMW Group has lots of unveil , reveal and Launches every year . One of the main BMW Club Iranís missions is performing those kind of celebrations simultaneously as the other official BMW authorities which they can be the BMW Car Lunches , BMW New Technologies seminars or other especial celebrations .



BMW Discounts and offers for the members :
As far as you know , BMW Cars has 4-Year period Warranty Ė Guaranty in Iran , but after this 4 year , the members can extend their carsí guaranties with the discounts . Also , BMW Club Iranís members can use different kind of BMW offers or BMW discounts for purchasing the BMW Cars in Iran .



Especial management vision & strategy on BMW Lifestyle :


BMW Cloths has their special enthusiasts which PUMA designs and produces some of them . This Club Organization is going to sell the BMW Life Style productions by the help of establishing lots of BMW Lifestyle shops in Iran and in different cities with the lots of brilliant offers and discounts for BMW CLUB Iranís members .



BMW Internship & Sponsorship :
BMW Club Iranís members are not only deal with the cars ; they can pass lots of Engineering courses under German Professors instructors in the Mechanical , Industrial , IT & Ö fields and get the sponsorship plan of BMW .



BIMMER Magazine & BMW Magazine :
Roundel , BMW Car Magazine UK , Bimmer Magazine , BMW Performance & etc. in United states of America and United Kingdom distribute the BMW Products news , development and especial announcements which BMW Clubs should dispread in different countries that BMW Club Iran have a special plan to develop a new international Persian magazine by the name of ď Bimmer Magazine ď for their members in Iran . This magazine will be produced as hardcopy issues beside its digital formats for the enthusiasts.



BMW Online Shop :
BMW Club Iranís members and site visitors (who is not registered as a BMW Club Iranís members) can buy the BMW Lifestyle & .. products online through the www.bmwshop.ir . This website has obtained the capacity of paying online with all the SHETAB Ė Network in Iran and even , Visa & Paypal . The BMW Club Iranís members can use lots of discounts , offers , nectar points by the purchasing BMW Lifesyle products through this website .



BMW Club Iranís membership :
BMW Club Iranís applicants can register as official BMW Club members through the official website of BMW Club Iran which is : www.bmw-club-iran.org or www.bmwclub.ir
The new members should pay 250 $ for the first year and then 100 $ for each next annual year . They should be atleast 16 year old .





As Esfandiar Khaleghi , Manager of BMW Club Iran Organization ( Managing Director & Founder ) mentioned , BMW Club Iran has been established to make a good situation in Iran for improving BMW Brand reputation in there and asking the BMW Groupís head managers to have an especial vision on BMW Iran as an important point in the Middle East and also Asia . Which it will cause to BMW AG increase the amount of its services in Iran and also for improving the Customer Relationships and Customer Servicesí standards in Iran which is one of the Most Important Target of BMW Club Iran .

Al in all , although , BMW Club Iranís head managers try to perform lots of services such as Driving Schools , discounts and etc , it has dozens of difficulties for performing these kind of facilities that needs the help of BMW Iran Ė Persia Khodro Ďs help seriously .

BMW CLUB - Iran Copyright:
This article is written by Amirhossein Barkhordari
Published in Khodro-e-Emrooz Magazine Ė OCT 2009
Translated by the BMW Club Iran ( Rough Translation Ė The final translation will be available as soon as possible )
This article can be copied with the Copyright of BMW Club Iran , Khodro-e-Emrooz and Writerís name .


Original Source : BMW Club Iran's Portal
This article has been viewed 4406 times.
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