BMW DesignworksUSA creates Earphones - Bimmerfest - BMW Forums

Welcome to Bimmerfest -- The #1 Online Community for BMW related information! Please enjoy the discussion forums below and share your experiences with the 200,000 current, new and past BMW owners. The forums are broken out by car model and into other special interest sections such as BMW European Delivery and a special forum to voice your questions to the many BMW dealers on the site to assist our members!

Please follow the links below to help get you started!

Go Back   Bimmerfest - BMW Forums > BMW Model Discussions > BMW News

BMW News
Get the latest BMW headlines, news, and rumors and discuss the future of BMW with other BMW enthusiasts!

Thread Tools Display Modes
Old 01-07-2010, 09:31 AM   #1
BMW DesignworksUSA creates Earphones
tim330i's Avatar
tim330i Founder
Join Date: Dec 2001
Location: SF
Posts: 15,593

Show Printable Version Email this Page

posted by tim330i

BMW Group DesignworksUSA Translates Mobility into Dynamic and Emotive Designs for Earphones

All three ranges of earphones will be revealed at the International CES Exhibition in Las Vegas on 7th January 2010 together with Sennheiser’s other exciting products, where CX 680 will be receiving an International CES Innovations Design and Engineering Awards Honoree title.

“Our partnership with Sennheiser has combined best expertise’s to create an overarching story for Sennheiser’s new, compelling earphone lines. We were able to integrate our in-depth understanding of consumer lifestyles, advanced technologies and excellence in design into a new and unique product experience,” said Laurenz Schaffer, President of DesignworksUSA. To fit specific target markets of exclusivity, technical excellence, and sports performance each earphone range features an individual iconic design. “Earphones are expected to provide top-quality sound on the move and at the same time have an excellent finish quality,” explained Maurice Quarré, Head of Product Management Consumer at Sennheiser. “DesignworksUSA created a design that goes beyond technical functionality”.

Led by the strategic design consultancy’s Singapore Studio, that has extensive experience with consumer electronics products, all three studios including Los Angeles and Munich worked closely together during the design process of the earphones. “DesignworksUSA’s insight in expressing mobility and emotional connections through design enabled the team to create optimally differentiated products that express the active and dynamic nature of the Sennheiser earphones,” said Magnus Aspegren, Director of Singapore Studio, DesignworksUSA.

Sophisticated Metal-Crafted Designs for Jewel-like Icons
Designed to appeal to those looking for a premium solution to their mobile music needs, the premium range is the epitome of refined design. DesignworksUSA was able to bring its in-depth insights from working in a wide spectrum of premium industries spanning luxury phones to private jets to create an aesthetic expressed in a minimal surface area to create an understated exclusivity. This is emphasized with the use of authentic materials including high-quality metal giving an unparalleled sense of touch and emotional satisfaction to the user.

* CX 980: Simple yet powerful silhouette achieved with architectural precision and expert sculpting
* MX 980: A bold statement of premium value with visual sound quality
* OMX 980: Highly iconic and elegant Y-structure with detailed surfacing that expresses its ergonomic nature with adjustable lightweight ear hooks

Defined Facets Express Precision and Bold Style
The easily recognizable faceted designs of the range of performance earphones give an iconic identity marked by engineering precision and performance. A distinctive form with a brush metal finish balances the design in its hard and soft appeals. Bold and defined brush metal pieces harmonize with the circular central ear bud to provide an intuitive grip.

* MX 880: Flowing lines, rich textures and faceted surfaces convey its power and sophistication, creating an instantly recognizable icon
* OCX 880: Clean and clutter-free design with an ergonomically shaped over-the-ear hook for a comfortable fit
* CX 870: Affordable high quality ear canal earphones with contrasting black glossy surfaces and bold brushed metal finishes
* CX 880: Expert detailing reflects strong focus on engineering precision and high fidelity

Dynamic Forms Emphasize Organic Character of Sports Earphones
Innovative detailing and dynamic forms are used to fuse Sennheiser’s heritage of technical excellence and adidas’ sports performance spirit into one cohesive design language for the sports range of earphones. A rhythmic application of opacity and translucency conveys visual lightness and expresses a sophisticated yet approachable organic character. To cater specifically for serious sportsmen who are focused with constant motion, an asymmetrical design was developed to provide an intuitive understanding of earphone placement and functionality.

* MX 680: Fluid and dynamic proportions reflect the sporty, versatile character of these earphones. The EarFin holding system ensures a perfect fit
* CX 680: Compact ear canal earphones with a flowing profile. The integrated design of the EarFin holding system gives the earphones a distinctive character.
* OMX 680: Flexible and adjustable ear clips allow the earphones to adhere comfortably to the ear
* PMX 680: Energetic curves form a sturdy and ergonomic neck band with integrated reflective strip for extra safety in the dark

Attached Thumbnails
Click image for larger version

Name:	P90055219_highRes.jpg
Views:	126
Size:	51.1 KB
ID:	214095   Click image for larger version

Name:	P90055221_highRes.jpg
Views:	128
Size:	30.2 KB
ID:	214096   Click image for larger version

Name:	P90055225_highRes.jpg
Views:	123
Size:	44.1 KB
ID:	214097   Click image for larger version

Name:	P90055227_highRes.jpg
Views:	126
Size:	49.4 KB
ID:	214098   Click image for larger version

Name:	P90055220_highRes.jpg
Views:	11512
Size:	42.6 KB
ID:	214099  

Click image for larger version

Name:	P90055222_highRes.jpg
Views:	118
Size:	42.3 KB
ID:	214100   Click image for larger version

Name:	P90055226_highRes.jpg
Views:	120
Size:	45.4 KB
ID:	214101  

This article has been viewed 2543 times.
Reply With Quote
Old 01-07-2010, 10:00 AM
*Åþråh Cådåþråh*
Location: Elroy Jetson im somewhere out of space
Join Date: May 2007
Posts: 4,283
Mein Auto: 08 M5 e36 M3 gt40 877hp
Very nice...

When do these earphones hit the market?

****************** __________________------====
Reply With Quote

See More Related BMW Stories

Forum Navigation
Go Back   Bimmerfest - BMW Forums > BMW Model Discussions > BMW News
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

All times are GMT -7. The time now is 08:06 AM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
© 2001- VerticalScope Inc. All rights reserved.