BMW Reports Increase in February 2010 Sales Thanks to X5 and X6 Sales
Join Date: Dec 2001
BMW Group in the U.S. (BMW and MINI combined) increased its February sales 13.7 percent selling 17,971 vehicles compared to the same month in 2009. Both the BMW and MINI brands improved performance with BMW reporting a sales increase of 16.3 percent to 15,100 units and MINI a 1.6 percent increase to 2,871 vehicles.
Results were driven by the excellent performance of the BMW X5 Sports Activity Vehicle, up 75.5 percent, and the X6 increasing 97.6 percent. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.
“It’s a positive market sign that sales for both BMW and MINI, as well as some other premium brands, continued to improve in February,” said Jim O’Donnell, President of BMW of North America, LLC. “Led by the 7 Series just one year ago, we are now beginning to renew the heart of our model line-up, and believe as we do so over the next couple of years, our market strength will continue. For example, just today we unveiled the all new BMW 5 series at the Geneva motor show and it arrives in the US in June.”
On the used car side, sales of BMW’s Certified Pre-Owned (CPO) vehicles were down 9.4 percent to 8,469 vehicles versus 9,350 vehicles reported in a very strong February 2009. Year-to-date, CPO sales were down 17.8 percent to 15,912 in the same period of 2009.
Table: Sales BMW of North America, LLC – February 2010