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Old 07-23-2010, 01:27 PM
BMW Alpina BMW Alpina is offline
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Alpina B7 - Press and dealer launch in California

BMW ALPINA B7 - Press and Dealer Launch in California

The new BMW ALPINA B7 was presented to selected members of the American press and the BMW dealer family, at an exclusive event held from the 5th to the 11th of June in California. Participants were able to sample the ALPINA flagship's comfort and sport orientation at both Infineon Raceway and while driving through California's scenery, including the renowned Highway One. Presentations were made regarding the B7's technical subtleties, deep insights were given into ALPINA's unique and storied history, and the distinctive philosophy of this small family-run business from Buchloe was explored. All this was framed by the American event agency Emotive using ALPINA's second business venture as the backdrop: wine. The very finest wines from California's best winemakers were served with dinner at the private The Napa Valley Reserve, each wine and each bottle naturally introduced and elucidated by the vintners themselves, supported by ALPINA's head of wine.

All in all a very successful event: the finest example of the ALPINA lifestyle, coupled with a vehicle created for the most demanding of automotive connoisseurs.

Last edited by BMW Alpina; 07-30-2010 at 08:09 AM.
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Old 07-23-2010, 01:31 PM
Munich77 Munich77 is offline
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Sweet post... I wonder what will happen to those B7s?
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Old 07-23-2010, 09:50 PM
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Old 07-24-2010, 03:49 AM
gassy gassy is online now
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Ah, to breathe the rarified air that those lucky people do!
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Old 07-25-2010, 09:08 PM
ruey220 ruey220 is offline
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the gm of my local dealership was lucky to participate at this event with the founder of Alpina and took the B7 LWB on the track at Infineon. The question I asked him is was the car broken in because they said they came off the planes and delivered directly to the track for the promo event.
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