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Old 11-11-2010, 01:25 PM   #1
BMW Launches iPad Experience for Auto Show Attendees
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posted by tim330i

Is BMW a Apple fanboy? BMW sure seems to be in love with the Apple products, or at least the iPhone and iPad having showcased both a dash integration on the new F25 X3 and a E93 3 series convertible with a rear seat iPad mount. Now they're taking the iPad out of the car and using it as a display tool for the auto show. Interesting they're not using this at the LA auto show, one of the largest in the country. Perhaps Steve Jobs won't let them, or more realistically they're not sure how well this system is going to work and are testing it at the smaller South Florida International Auto Show.

Traditional Auto Show Specification Panels Replaced by Interactive iPads

For the first time in the United States, BMW will launch an interactive and innovative iPad experience for Auto Show consumers, which will debut at the South Florida International Auto Show in Miami. The traditional Auto Shows Specification panel used to display vehicle information and pricing will be replaced by interactive iPads.

In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad's multimedia features, such as video content and photographs.

Auto Show consumers will have the opportunity to request additional details on the vehicle and can ask to be contacted directly by a local BMW center to schedule an appointment or test drive.

The iPad application has both English and Spanish language settings. The vehicle configurator allows consumers to explore the various color, wheel and interior options that are available for each model.

BMW's iPad application differs from other luxury vehicles use of technology in that is customized for each vehicle. The iPads are located adjacent to each model, and there is one iPad per vehicle on the showroom floor.

Consumers can experience the iPad from November 5th through November 14th at the South Florida International Auto Show. BMW will roll out the iPad experience to other Auto Shows in North America.

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Old 11-11-2010, 04:41 PM
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dms540i dms540i is offline
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But why does the car image look more like a Buick than a BMW?
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Old 11-12-2010, 02:23 PM
Robert A Robert A is offline
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In one year's time, this will be looked upon as so "2010."

I suspect that most attendees will be more interested in the iPad itself than the BMW being exhibited on the device. Those that own iPads already will probably have no interest at all.
Robert A

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Old 11-12-2010, 05:59 PM
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Cy3 Cy3 is offline
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At least someones finding a use for the ipad...hardly newsworthy though.
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Old 11-14-2010, 09:01 AM
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I'd like to use my iPad to check the DME for codes
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