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Go Back   Bimmerfest - BMW Forums > BMW Model Discussions > X Series > X3 F25 (2011 - current)

X3 F25 (2011 - current)
The latest X3 brings some added style and some new features to the BMW SUV family. Talk about the new F25 now!

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  #1  
Old 12-14-2010, 02:26 PM
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Martha Stewart Designs her own new BMW X3 (F25)

Martha Stewart accepted BMW's invitation to design her dream BMW X3 Sports Activity Vehicle using BMW's "Dream It. Build It. Drive It." program. Martha used the "Build Your Own" online tool on bmwusa.com to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha's BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

Recently, Martha and "The Martha Stewart Show" crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW's own track.

Viewers can watch Martha's visit to BMW on Tuesday, December 14 at 10 am ET/9 c on "The Martha Stewart Show" on Hallmark Channel. During the show, Martha will get the keys to her very own BMW and viewers will be encouraged to keep watching the show to find out how to enter for a chance to win their own BMW X3.

In 2004 BMW introduced a new concept to the market: the small, premium Sports Activity Vehicle with all-road capability and unparalleled driving dynamics. The first generation BMW X3 became a best seller and the new, second generation BMW X3 builds on the success of the original, now with significantly increased space, functionality, efficiency and driving comfort. The new BMW X3 is produced at BMW's Spartanburg, South Carolina plant and will be on showroom floors of US BMW Centers in January 2011.



Follow our full F25 X3 coverage at http://www.bimmerfest.com/tag/F25
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  #2  
Old 12-16-2010, 05:56 AM
Ronsell Ronsell is offline
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I'm waiting for the Sarah Palin Edition X3: moose antlers on the hood and bear skin
seat covers. I'm sure it will pull way to the right (as in some of the early production F10s).

All of this Martha Stewart stuff reminds me of William Wordsworth's sonnet, "The
World is Too Much With Us."

Also waiting for the Dennis Rodman Edition. That should be a hoot.
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  #3  
Old 12-16-2010, 06:32 AM
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Martha Stewart, huh?---pretty much ruins the new X3 as a choice for me. Ever.
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  #4  
Old 12-17-2010, 08:54 AM
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I updated the first post with a video of her trip to Spartanburg -

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  #5  
Old 12-17-2010, 11:45 AM
Stainless 45 Stainless 45 is offline
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Wow talk about brand dilution. Cant wait for the Oprah edition of the X5.
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  #6  
Old 12-17-2010, 01:11 PM
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Originally Posted by Ronsell View Post
I'm waiting for the Sarah Palin Edition X3: moose antlers on the hood and bear skin
seat covers. I'm sure it will pull way to the right (as in some of the early production F10s).

And totally reliant on GPS and others for direction on where to go, what to do, and when to say it.
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  #7  
Old 12-19-2010, 03:24 PM
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I remember an Eddie Bauer edition of the Ford Explorer or maybe it was the Jeep.

I can see the LL Bean edition of the X3 but Martha Stewart? Really? So instead of getting a set of snow shoes with your X3 you get a set of pots and pans? Really?

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  #8  
Old 12-20-2010, 06:53 AM
Ronsell Ronsell is offline
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Another advantage of the Martha Stewart Edition is that the well
known BMW new car smell is replaced by the scent of freshly-baked
chocolate chip cookies.
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  #9  
Old 12-20-2010, 11:03 AM
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And totally reliant on GPS and others for direction on where to go, what to do, and when to say it.
no, she writes directions on her palm
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  #10  
Old 12-20-2010, 11:39 AM
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"Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations"

Can they make 70million and one: 6spd manual?
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  #11  
Old 12-20-2010, 06:58 PM
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A reason NOT to buy it.

X3 isn't for me, but with Martha fawning over it, it will never, ever be considered!
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  #12  
Old 12-20-2010, 09:02 PM
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Don't think this is the kind of thing I would promote.

Shows their marketing team is way out of touch with their client base.
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  #13  
Old 12-21-2010, 09:34 AM
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they are after socker moms now, trying to impress them.
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  #14  
Old 12-22-2010, 01:16 PM
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Most X5 owners are soccer moms, and BMW fully intends to get more of them into the X3.
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  #15  
Old 12-23-2010, 02:48 PM
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I can't wait to see Martha's telecast showing how to hot-glue sequins to the X3 wheel hubs.
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  #16  
Old 12-29-2010, 01:29 AM
X3forlife X3forlife is offline
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Wasn't it funny when he said hers was the first Bronze in the US. That will not be a popular color. They think they are so smart. All they did was take the unpopular colors like Bronze, Red, etc and call them exclusives. Wy make them and have them sit on the lot unsold.

Martha Stewart chose bronze with tan seats...yuck.
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  #17  
Old 12-29-2010, 02:04 AM
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Most X5 owners are soccer moms, and BMW fully intends to get more of them into the X3.

Maybe the X5, but most X3 owners are male.

Just like most miata owners are male.

Perception is not always reality.

Plus soccor Moms don't really buy into Martha Stewart..old ladies do.
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  #18  
Old 12-31-2010, 03:57 PM
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Old 01-02-2011, 10:29 PM
X3forlife X3forlife is offline
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I saw the commercial today and it looked "chubby" and uncool. They should move away from targeting women and families in the commercials. It just makes it look less cool. lol

I guess that's what they are targeting.
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  #20  
Old 01-02-2011, 11:51 PM
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Originally Posted by X3forlife View Post
I saw the commercial today and it looked "chubby" and uncool. They should move away from targeting women and families in the commercials. It just makes it look less cool. lol

I guess that's what they are targeting.
Pretty foolish considering it's mostly men buying them.
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  #21  
Old 01-03-2011, 03:57 PM
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Quote:
Originally Posted by X3forlife View Post
I saw the commercial today and it looked "chubby" and uncool. They should move away from targeting women and families in the commercials. It just makes it look less cool. lol

I guess that's what they are targeting.
It's an easier sell, and that segment of the population tends to buy/lease cars more often.

Auto enthusiast types like us tend to buy a car then hold onto it for 6-7 years. On the other hand, your average American buyer doesn't want to deal with repair costs after warranty, so they'll just lease a new car when time's up every 3 years. They're also more likely to go for higher-profit options like sat nav and backup cameras.
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  #22  
Old 01-03-2011, 04:57 PM
TMQ TMQ is offline
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Originally Posted by Evlengr View Post
Maybe the X5, but most X3 owners are male.

Just like most miata owners are male.

Perception is not always reality.

Plus soccor Moms don't really buy into Martha Stewart..old ladies do.
I think with the new X3, BMW is fully intended to change that - softer ride, run-flat safety, no 6MT.
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  #23  
Old 01-03-2011, 08:28 PM
X3forlife X3forlife is offline
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Pretty foolish considering it's mostly men buying them.
Yeah...I'm no chauvinist but if a car becomes known as a female car or a soccer mom's car, it ruins it for men. The Rav 4 was destroyed that way. If they had targeted men they would have had both but it's too late now...lol

I just hated the commercial...even the music. They need to have one like this one...

too riske for Americans I guess...lol

Quote:
Originally Posted by AzNMpower32 View Post
It's an easier sell, and that segment of the population tends to buy/lease cars more often.

Auto enthusiast types like us tend to buy a car then hold onto it for 6-7 years. On the other hand, your average American buyer doesn't want to deal with repair costs after warranty, so they'll just lease a new car when time's up every 3 years. They're also more likely to go for higher-profit options like sat nav and backup cameras.
IDK. If you put guys in the commercials, women will still buy it. They just must be careful with the soccer mom image. They should have a commercial where a single bachelor has a car and many women are chasing him because they think it is cool...lol
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  #24  
Old 01-03-2011, 08:59 PM
SabianX3 SabianX3 is offline
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Originally Posted by X3forlife View Post

IDK. If you put guys in the commercials, women will still buy it. They just must be careful with the soccer mom image. They should have a commercial where a single bachelor has a car and many women are chasing him because they think it is cool...lol
Just make this into a commercial!

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  #25  
Old 01-03-2011, 10:03 PM
X3forlife X3forlife is offline
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Just make this into a commercial!

Funny...what the hell was that?

Buy the X3...it makes women go wild. lol
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