BMW Group U.S. Reports a 31.5% Increase in Sales for February 2012!

We could have all probably guessed that BMW would see a BIG boost in sales this past February given the worldwide release of the new 3 Series but not many could have predicted that it would be the best February in the past 5 years. Sales were up 29.2% overall for the BMW Brand with a total of 21,204 cars sold for the month.

The big mover as you know was the increased sales for the 3 Series line-up which was up a staggering 66.3% from the prior year. Other big movers included the 6 Series (up 399.1%), and the X3 SAV (up 42.5%).

The MINI brand had an even better month making it the best February on record for the brand. Sales were up 42.2% from the previous year with 4,980 cars sold.

Wow! What in increase in the sales of the 6-series. Great to see

Strange to see the 5 Series (F10) lagging far behind. Maybe the weight gain is to blame.

So I guess all we want is the 3. Why bother with anything else?

PS: What about the rest of BMW? How did they do?

Hm they sell as many Z4 as they used to sell 5 series wagons. Does it mean they gonna pull the plug on Z4 too? ;-)

Strange, Z4 is new model. Looks like it is perhaps got too expensive for what it offers... Starting at 49K for 4 cyl? Cayman is only 2k more.

Previous gen Z4 used to be quite common sight.

The BMW brand itself (i.e. Mini excluded) has added approximately 4,800 units in sales. 3,200 of those have come from the completely new 3 series - which could include a few people who were holding back on the 3 series purchase for some months. The new X3 also seems to be doing well.

What is disappointing is that the 5 series has fallen behind, and it is relatively early in the model cycle.

Have to wait for the full year numbers, but the grown up 3 should do well, is my guess.

Actually I am not that surprised about new 5er. As an owner of previous gen 5 I can say I wouldn't buy new 5. Too large, feels more like 7. I'd probably buy 3 today. So I guess new 3 cannibalizes some of the potential 5 sales and 5 probably attracts some of 7 buyers these days.