BMW Takes Home 11 Prizes at the Coveted 2012 red dot design Awards
Join Date: Dec 2001
BMW takes home 11 of the internationally coveted red dot awards, including to “best of the best” awards, highest seal of quality. The best of the best awards went to BMW's AirFlow 2 helmet and the Husqvarna Nuda 900 R motorcycle.
The red dot award, inaugurated in 1955, ranks among the most prestigious product design accolades in the world. The jury consists of 30 international design experts who present the award in recognition of outstanding design achievements in a wide range of fields – from cars to architecture, life science, medicine and consumer electronics. This year 1,800 major companies and independent designers from 58 countries competed in the red dot award: product design 2012. A total of 4,515 entries were submitted to the 19 different categories. In this year’s red dot award, two BMW Group Design products received the highest quality seal, the “best of the best”, which recognizes high-quality and innovative design solutions.
BMW AirFlow2 Helmet
The BMW AirFlow 2 helmet made its mark with its short visor, optimal ventilation and light weight as a systematic evolution of the optimally ventilated BMW jet helmets boasting a modern, sophisticated design. With a formal language that is clear, striking and pared-down, it embodies the perfect balance between purism and sheer class. The combination of striking air vents and top-quality materials makes for an individual look that clearly stands out from the crowd.
Husqvarna Nuda 900 R
With its fresh and frisky look, the Husqvarna Nuda 900 R exudes an agile sense of sporting dynamics. The Nuda 900 is the first motorcycle to unite the BMW Group’s proven engineering prowess with elegant Italian flair. With its minimalist design, every element defines the athletic exterior that lends the bike its unique dynamic tension. This characteristic formal language extends all the way to the aerodynamically designed tail that assumes the style of a racing bike.
In addition to these two top honors, BMW Group Design received a further eight red dot awards for the highest design quality.
- BMW 6 Series Gran Coupe
- BMW 6 Series F13 Coupe
- BMW F10 M5
- BMW 1 Series M Coupe
- BMW C 600 Sport
- BMW C 650 GT
- BMW K 1600 GT
- BMW G 650 GS
BMW also received “honorable mention” for the F30 2012 BMW 3 Series Sedan.
The BMW Group has a long tradition of success when it comes to the red dot award. In 2011 the BMW 6 Series Convertible and the BMW X3 received awards, with the BMW 5 Series Touring capturing the “best of the best” accolade. In 2010 a total of 11 awards went to the BMW Group, while in 2009 BMW Group Design won over the jury with seven of its products. In 2008, the BMW 3 Series Convertible and the BMW G 450 X motorcycle were acclaimed “best of the best” – two out of seven award-winning products by the BMW Group.