Welcome to Bimmerfest -- The #1 Online Community for BMW related information! Please enjoy the discussion forums below and share your experiences with the 200,000 current, new and past BMW owners. The forums are broken out by car model and into other special interest sections such as BMW European Delivery and a special forum to voice your questions to the many BMW dealers on the site to assist our members!

Please follow the links below to help get you started!

Go Back   Bimmerfest - BMW Forums > Welcome to Bimmerfest > BMW News Articles and Announcements

BMW News Articles and Announcements
Read the latest BMW headlines and discuss them with your fellow bimmer enthusiasts!

Reply
 
Thread Tools Display Modes
Old 12-04-2012, 07:57 AM   #1
Celebrating Four Decades of Creativity and a Culture Looking to the Future
Lisa@Bimmerfest
Registered User
Join Date: Nov 2012
Posts: 71

Show Printable Version Email this Page

Advertisement
posted by Lisa@Bimmerfest



December 3, 2012, Los Angeles.BMW Group DesignworksUSA celebrates 40 years of creativity and looking into the future. Founded in 1972 by internationally renowned designer Charles W. Pelly, DesignworksUSA opened in Malibu, CA with only three designers and grew out of Southern California's trail-blazing design trends that took root in a vibrant car culture. Right from the beginning, projects had a vision to the future beginning with projects for BMW, Nokia, Compaq, Siemens and Adidas. In 1995, DesignworksUSA was acquired by BMW Group. Today, BMW Group DesignworksUSA continues to look to the future and is striving to be the leading creative consultancy for the next 40 years.

"Throughout the last 40 years, we have used future thinking and cross-fertilization to create significant solutions for practically every industry," said Laurenz Schaffer, President, BMW Group DesignworksUSA. "With our unique approach to cross-fertilization we create value for the BMW Group and our external clients through the increase of knowledge, competency, and outside learnings and inspiration."

40 years into the future: Unique Services
Always looking to the future has led DesignworksUSA to adopt a holistic approach for tackling both our parent company and external client challenges. Through its creative consulting approach DesignworksUSA explores every layer of the client's organizational structure and processes not just the products it offers to leverage creativity for heighten results and to serve as a premium differentiator in the crowded marketplace.

DesignworksUSA uniquely designs for a wide variety of clients and products. At any moment, the team can be designing a diverse mix of products and experiences including a gaming mouse, mega-yacht, downhill skis, train, espresso machine, car interior and interface, telepresence studio, and much more.

Creative services provided by DesignworksUSA include Product, Transportation, Automotive, Environmental and Interaction Design; Color, Material, and Finish Design; Design Communication, Research, and Strategy; Sustainability Consulting; Creative Engineering, Product Development Engineering; and 3D Visualization and Modeling.

"Culturally, we're in a steep acceleration of speed, complexity and global reach," says Laura Robin, Director of Creative Consulting, LA Studio, BMW Group DesignworksUSA, "Our Creative Consulting practice is pointed to that future state we invent and envision at the place where Design and Business fuse, creating meaningful, sustainable impact across our clients' value chains."

40 years into the Future: Creative Culture
It is the people that have made DesignworksUSA successful for the last 40 years and will ensure 40 more years of success. DesignworksUSA employs more than 135 designers, consulting experts, researchers, strategists, modelers, engineers, and materials specialists in North America, Europe, and Asia. DesignworksUSA experts have diverse backgrounds and come from a span of different cultures around the world. Many of the team members have been with DesignworksUSA for more than twenty-five years. The diversity of projects and ability to passionately create solutions for all types of users is what keeps the team strong.

40 years into the future: Global Locations and Insights
With a vision to the future, DesignworksUSA has added new locations to better inform and predict the needs of both external clients and BMW Group. In April 2012, DesignworksUSA added their latest studio in Shanghai. This new location will help the team further understand Asian cultures and trends. In 2006, DesignworksUSA opened a studio in Singapore to capture and translate the vibrant cultures and emerging trends of the Asian region in its design work for both regional and international clients. In 2000, DesignworksUSA expanded with a studio in Munich to tap into the European design culture and have a close link with the BMW Group home base.

"I'm living proof that DesignworksUSA looks out to the future and strategically places studios in regions for contextual learning, client benefit, and design inspiration," says Niko von Saurma, Studio Director, Munich, BMW Group DesignworksUSA. "I started at DesignworksUSA headquarters in Los Angeles, opened our studio in Singapore, and am now running our Munich studio, " von Saurma continues.

40 years into the future: The Road Forward
As BMW Group DesignworksUSA celebrates 40 years of creativity and future thinking, it is equally excited to explore the new opportunities and emerging design cultures that form their source. We see and predict many trends for the future. For example, in air travel, we are sensing the ability to adapt will be a critical requirement. If a user wants to be in an active mode and be productive, they will need the technology and environment to provide that. It's possible a user may want to relax while traveling, so the environment must be able to adjust as well. We analyze similar scenarios for all of the industries we work in.

"DesignworksUSA's formula for the future is true to its origins," says Laurenz Schaffer.
"We continue to develop our diverse culture with the finest people in creativity who provide meaningful impact by shaping the world around us."

Attached Thumbnails
Click image for larger version

Name:	P90108938_highRes.jpg
Views:	53
Size:	47.4 KB
ID:	351947   Click image for larger version

Name:	P90108940_highRes.jpg
Views:	46
Size:	69.6 KB
ID:	351948   Click image for larger version

Name:	P90108941_highRes.jpg
Views:	55
Size:	111.4 KB
ID:	351949  

This article has been viewed 1409 times.
Reply With Quote
Reply

Bookmarks

Tags
40 years, bmw future, bmw group, bmw news, designworksusa

Forum Navigation
Go Back   Bimmerfest - BMW Forums > Welcome to Bimmerfest > BMW News Articles and Announcements
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On



Forum Jump


All times are GMT -7. The time now is 11:22 AM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
© 2001-2011 performanceIX, Inc. All Rights Reserved .: guidelines .:. privacy .:. terms