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F10 / F11 (2011 - Current)
The new chapter in the highly successful story of the BMW 5 Series Sedan (F10) and wagon (F11)

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  #1  
Old 02-15-2013, 11:10 AM
wildcardz wildcardz is offline
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Do 535s sell better than 528s and 550s combined?

It seems that way based on what I've seen on the roads. Anyone know where to find actual sales figures?
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  #2  
Old 02-15-2013, 12:24 PM
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ausdude ausdude is offline
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Do they sell better? Or more? They probably produce more 535s than the other 2 models. To show if they sell better you will need to calculate a ratio of #'s built and how many they sell. More people can afford the expense of a 535 vs a 550. Most probably think a 528 is under powered
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  #3  
Old 02-15-2013, 12:24 PM
Alpine300ZHP Alpine300ZHP is offline
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I think it depends on your area. In my area the 528's far outnumber the 535's and I hardly ever see a 550. However, all of the 528's around here are base models with just the premium package, white or black over tan and boring. The 535's and 550's are all sport/M sport and loaded up. I guess most buyers in my area are going for the budget buy with the 528.
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  #4  
Old 02-15-2013, 12:29 PM
jgscott987 jgscott987 is offline
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I'd wager that 528s far outsell 535s and 550s combined.
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  #5  
Old 02-15-2013, 12:42 PM
airportdoc airportdoc is offline
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IMO 528's are underpowered; however, a recent recent review indicated that one user was pretty satisfied. I for one went for a 2013 535; a good compromise between cost (vs. 550) and power (vs. 528). Just my $0.02.
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  #6  
Old 02-15-2013, 12:47 PM
Alpine300ZHP Alpine300ZHP is offline
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Quote:
Originally Posted by airportdoc View Post
IMO 528's are underpowered; however, a recent recent review indicated that one user was pretty satisfied. I for one went for a 2013 535; a good compromise between cost (vs. 550) and power (vs. 528). Just my $0.02.
I agree. If I did not drive 30k miles a year I would have opted for a 550i. However, the fuel economy penalty is very significant. I could not deal with the 528 because it is too slow and no 6MT option.
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Old 02-15-2013, 12:55 PM
Elmanzah Elmanzah is offline
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I live in PA and rarely see any 550s. Most of the cars I see are 535s and none of the F10s I see have the M sport package.
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  #8  
Old 02-15-2013, 01:02 PM
airportdoc airportdoc is offline
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I just ordered a 2013 535i with Tech, Prem, and M-Sport and Contour seats. Wanted to get "Black Saphire Metallic" but with M-Sport limited to "Carbon Black" or "Graphite II." How are you liking your exterior color? On the computer (apple cinema display), it appears to have some 'blue" in it! would love your comments.
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  #9  
Old 02-15-2013, 01:14 PM
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mryakanisachoad mryakanisachoad is offline
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This is a pretty accurate display of Carbon Black:
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  #10  
Old 02-15-2013, 01:14 PM
Alpine300ZHP Alpine300ZHP is offline
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Quote:
Originally Posted by airportdoc View Post
I just ordered a 2013 535i with Tech, Prem, and M-Sport and Contour seats. Wanted to get "Black Saphire Metallic" but with M-Sport limited to "Carbon Black" or "Graphite II." How are you liking your exterior color? On the computer (apple cinema display), it appears to have some 'blue" in it! would love your comments.
Mine is black sapphire metallic and it really does not look alot different from carbon black unless under artificial light. Black sapphire has a greyish tint to it while carbon black has a blueish tint to it. Under sunlight they look the same from a distance. I would say graphite is a lighter version of black sapphire. From a distance graphite looks almost black. Hope this helps. All 3 are great colors for the F10.
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  #11  
Old 02-15-2013, 01:16 PM
Alpine300ZHP Alpine300ZHP is offline
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Quote:
Originally Posted by mryakanisachoad View Post
This is a pretty accurate display of Carbon Black:
Exactly. You can see the blue under that artificial light.
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  #12  
Old 02-15-2013, 01:19 PM
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mryakanisachoad mryakanisachoad is offline
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Quote:
Originally Posted by Alpine300ZHP View Post
Exactly. You can see the blue under that artificial light.
Yes, definitely:
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  #13  
Old 02-15-2013, 01:22 PM
airportdoc airportdoc is offline
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Thanks for the great input.

is carbon black as difficult to keep swirl-free as jet black? I want to go as dark (black) as possible without the swirl problems. I know I traded in my GMC Yukon in 2 years; could not take the swirls any more!!

Last edited by airportdoc; 02-15-2013 at 01:23 PM. Reason: forgot to thanks for the great input!!!!
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  #14  
Old 02-15-2013, 01:26 PM
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mryakanisachoad mryakanisachoad is offline
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Quote:
Originally Posted by Alpine300ZHP View Post
Mine is black sapphire metallic and it really does not look alot different from carbon black unless under artificial light. Black sapphire has a greyish tint to it while carbon black has a blueish tint to it. Under sunlight they look the same from a distance. I would say graphite is a lighter version of black sapphire. From a distance graphite looks almost black. Hope this helps. All 3 are great colors for the F10.
^^This is a pretty good description of the colors. I have both Carbon Black and Black Sapphire. They're similar but much different depending on the light source. We also have a Graphite car - best way to describe it is dark purple gray.
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  #15  
Old 02-15-2013, 01:31 PM
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mryakanisachoad mryakanisachoad is offline
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Quote:
Originally Posted by airportdoc View Post
Thanks for the great input.

is carbon black as difficult to keep swirl-free as jet black? I want to go as dark (black) as possible without the swirl problems. I know I traded in my GMC Yukon in 2 years; could not take the swirls any more!!
I'm no paint expert but my understanding is that Jet Black has no clear coat which is why swirl marks can appear so prominent. Not having a clear coat offers certain advantages the primary one being that you can buff out scratches and imperfections.

Last edited by mryakanisachoad; 02-15-2013 at 02:20 PM.
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  #16  
Old 02-15-2013, 01:51 PM
Alpine300ZHP Alpine300ZHP is offline
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Quote:
Originally Posted by airportdoc View Post
Thanks for the great input.

is carbon black as difficult to keep swirl-free as jet black? I want to go as dark (black) as possible without the swirl problems. I know I traded in my GMC Yukon in 2 years; could not take the swirls any more!!
Quote:
Originally Posted by mryakanisachoad View Post
I'm no pain expert but my understanding is that Jet Black has no clear coat which is why swirl marks can appear so prominent. Not having a clear coat offers certain advantages the primary one being that you can buff out scratches and imperfections.
Carbon black is much easier to keep swirl free than jet black. Nothing is worse than jet black. I think carbon black shows swirls a little more than black sapphire and this may be because the blueish tint reflects more than the greyish tint. Graphite shows swirls less than both of the metallic blacks. If you wash the car with a clean microfiber towel and dry it with an absorber and are careful about the paint the black sapphire and carbon black will remain good looking for a number of years. My black sapphire still looks the same as it did when it rolled off of the lot 15 months ago. I have a few light scratch marks, but they are only visible if you are looking for them and not bad enough to warrant a paint correction. This is by far the easiest black car I have ever maintained (paint wise). Keep in mind that my car gets a ton of dirt/bugs all over it because I drive 30k miles a year and I am always washing it. I really do not do anything special to keep it up and everyone says it looks great. The last black car I had and drove this much it looked like death after 2 years. This one still looks pristine. The front bumper is getting a little beat up, but I plan on respraying it every couple of years.
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Last edited by Alpine300ZHP; 02-15-2013 at 01:56 PM.
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  #17  
Old 02-15-2013, 02:00 PM
Gilgorm Gilgorm is online now
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To get back to the OP question, it seems most of the F10s around my neck of the woods are 535s with the rare 528 and 550 thrown in.
BTW, after loving two Black Sapphire cars I love my Space Grey.
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  #18  
Old 02-15-2013, 02:09 PM
airportdoc airportdoc is offline
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Folks. Appreciate the color information. Did not mean to hijack the thread on what sells more!
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  #19  
Old 02-15-2013, 02:25 PM
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mryakanisachoad mryakanisachoad is offline
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Quote:
Originally Posted by Alpine300ZHP View Post
Carbon black is much easier to keep swirl free than jet black. Nothing is worse than jet black. I think carbon black shows swirls a little more than black sapphire and this may be because the blueish tint reflects more than the greyish tint. Graphite shows swirls less than both of the metallic blacks. If you wash the car with a clean microfiber towel and dry it with an absorber and are careful about the paint the black sapphire and carbon black will remain good looking for a number of years. My black sapphire still looks the same as it did when it rolled off of the lot 15 months ago. I have a few light scratch marks, but they are only visible if you are looking for them and not bad enough to warrant a paint correction. This is by far the easiest black car I have ever maintained (paint wise). Keep in mind that my car gets a ton of dirt/bugs all over it because I drive 30k miles a year and I am always washing it. I really do not do anything special to keep it up and everyone says it looks great. The last black car I had and drove this much it looked like death after 2 years. This one still looks pristine. The front bumper is getting a little beat up, but I plan on respraying it every couple of years.
We share a similar experience - black sapphire appears to hold up really well. I think you could be right about the metallic hue of this specific color - it seems to hide well for a black.
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Old 02-15-2013, 02:26 PM
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hufington hufington is offline
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Depends on which country you are talking about.
In the US, I guess there are similar numbers of 528 and 535. But in Europe, they'd have more diesel versions than gas powered ones such as 520d, 523d etc. In some countries where displacement is taxed heavily, they'd sell more 520i than anything else.
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  #21  
Old 02-15-2013, 03:02 PM
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chuck92116 chuck92116 is offline
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Based on marketing strategy I would have to say yes, but don't have exact figures.

A watch maker will make a low priced, mid priced, and high priced model with the intention of selling the mid level watch as it is the most profitable.

328/335/M3

335 is the bread and butter

528/535/550 (US market)

Keep in mind the 528 may be mid market in other international locations. 520/528/530d, etc.

3/5/7

X1/X3/X5/X6

etc.

BMW decides what you will be buying even before you do.

There are two forces here, maximum sales volume (which is why there are entry level and high end models in all products for market penetration, and there is max profit where I know the majority of consumers pick the middle model so I want to queeze as much profit as possible out of them.)
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Last edited by chuck92116; 02-15-2013 at 05:17 PM.
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  #22  
Old 02-15-2013, 05:01 PM
theresearcher theresearcher is offline
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At my local BMW dealer right now there are 2 550i, 4 535i, and 30 528i models on the lot.
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  #23  
Old 02-15-2013, 05:38 PM
jim165 jim165 is offline
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Every 528 I see (and there are many) are base models with those horrid 17" wheels and driven by older women. They are likely lease specials...
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Old 02-15-2013, 06:01 PM
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Every 528 I see (and there are many) are base models with those horrid 17" wheels and driven by older women. They are likely lease specials...
This sounds funny.
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  #25  
Old 02-15-2013, 06:06 PM
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I feel really bad for every single E60 owner that i see on the road
how long will they continue without a life?
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