MINI Extends Global Partnership with Burton Snowboards for Three More Years. - Bimmerfest - BMW Forums

Welcome to Bimmerfest -- The #1 Online Community for BMW related information! Please enjoy the discussion forums below and share your experiences with the 200,000 current, new and past BMW owners. The forums are broken out by car model and into other special interest sections such as BMW European Delivery and a special forum to voice your questions to the many BMW dealers on the site to assist our members!

Please follow the links below to help get you started!

Go Back   Bimmerfest - BMW Forums > The Best of Bimmerfest! > The MINI Board

The MINI Board
The Mini Cooper Forum

Thread Tools Display Modes
Old 03-10-2013, 12:37 PM
Lisa@Bimmerfest Lisa@Bimmerfest is offline
Registered User
Join Date: Nov 2012
Posts: 71
Mein Auto:
MINI Extends Global Partnership with Burton Snowboards for Three More Years.

”MINI Extends Global Partnership with Burton Snowboards for Three More Years.”

MINI is pleased to announce that its multifaceted partnership with Burton Snowboards is set to continue for an additional three years. MINI, a partner of the world’s leading snowboard manufacturer since 2011, shares Burton’s passion for snowboarding and is committed to progressing the sport.

Since their partnership began, MINI and Burton have created world-class snowboarding competitions and events around the world, including the Burton US Open, the Burton European Open, Burton Rail Days in Tokyo and the Burton High Fives in New Zealand. This continued partnership will enhance both companies in their efforts to reach more people who live the snowboarding lifestyle.

“We’re delighted to add another chapter to the success we’ve enjoyed together over the past two years and to have found, in Burton, a trend-conscious partner who will join us in supporting young and creative people and their sport,” emphasised Dr Kay Segler, Senior Vice President MINI Brand Management.

Greg Dacyshyn, Chief Creative Officer of Burton Snowboards, is also excited about the continued partnership between the brands: “MINI is a brand that truly understands Burton’s dedication to best-in-class product design and the creative lifestyle that surrounds snowboarding. We look forward to working with MINI on our pinnacle on-snow events for years to come.”

As the presenting partner of the Burton Global Event Series (BGES), MINI will join Burton in the United States, New Zealand, Japan and Europe to produce world-class snowboard competitions that include art installations, creative contests and entertainment events. The first European date on the tour was the Burton European Open in Laax, Switzerland from February 4th – 9th, 2013. During the event, crowds witnessed MINI’s “Creative Use of Space” philosophy, a unique art event with a MINI Countryman featured inside a large glass container. For the art event, the MINI Countryman was given a creative makeover by snowboard artists of the PirateArtCrew while the snowboard action at the Burton European Open went on around it. Additionally, the MINI Test Drive Center in Laax gave visitors the opportunity to test-drive models from the MINI family.

Next up is the Burton US Open Snowboarding Championships presented by MINI taking place in Vail, Colorado from February 25th – March 2nd, 2013. For the second consecutive year, MINI is bringing back the MINI Feature Award, a competition between the slopestyle course designers for the Burton European Open in Laax and the Burton US Open in Vail. The award gives $5,000 to the crew that builds the most creative slopestyle feature that includes a MINI in the design. In Laax, the slopestyle shape crew led by Roger Heid created a pole jam hit into an 18-foot halfpipe that featured a MINI in the background. During the Burton US Open next week at Vail, Snow Park Technolgies will do their best to win the MINI Feature Award with their own creative slopestyle feature.

In addition to the top snowboarding competitions in Switzerland and the USA, MINI will be slopeside for the 2013 Burton High Fives event in New Zealand and the 2013 Burton Rail Days in Tokyo. Beyond this, the brand is also a partner of the Burton Mountain Festival series in the USA, as well as the Channel Island Surfboards Demo Tour, which takes place on the East and West Coast.
Reply With Quote

See More Related BMW Stories

bges, burton global event series, burton open, burton snowboards, greg dacyshyn, mini news, mini partnership

Forum Navigation
Go Back   Bimmerfest - BMW Forums > The Best of Bimmerfest! > The MINI Board
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

All times are GMT -7. The time now is 10:05 PM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
© 2001- VerticalScope Inc. All rights reserved.