BMW News: BMW and MINI: Two brands – seven awards. - Bimmerfest - BMW Forums

Welcome to Bimmerfest -- The #1 Online Community for BMW related information! Please enjoy the discussion forums below and share your experiences with the 200,000 current, new and past BMW owners. The forums are broken out by car model and into other special interest sections such as BMW European Delivery and a special forum to voice your questions to the many BMW dealers on the site to assist our members!

Please follow the links below to help get you started!

Go Back   Bimmerfest - BMW Forums > BMW Model Discussions > BMW News

BMW News
Get the latest BMW headlines, news, and rumors and discuss the future of BMW with other BMW enthusiasts!

Thread Tools Display Modes
Old 03-11-2013, 12:12 PM   #1
BMW and MINI: Two brands – seven awards.
Registered User
Join Date: Nov 2012
Posts: 71

Show Printable Version Email this Page

posted by Lisa@Bimmerfest

”BMW and MINI: Two brands – seven awards.”

BMW and MINI recorded seven first places in the “The best brands in all classes” poll of just under 100,000 readers carried out by German motoring magazine Auto Bild. Three of these came courtesy of BMW in the “Good looks/style” category for mid-range, executive and luxury-class cars, while MINI came top of the “Best design” rankings for small cars. BMW also led the way in the “Sporty engines”, “Advanced technology” and “Well-connected cars” categories.

A variety of design elements have come together over several decades to form the distinctive design DNA of BMW. Each new BMW offers a fresh take on these characteristic features and, in so doing, brings its own distinctive flavour to the fore. BMW has always been a standard-bearer of groundbreaking automotive design, using pioneering innovations to establish a constant stream of new landmarks. Auto Bild readers agreed: over 80 per cent of those surveyed ranked BMW as the leading mid-range, executive and luxury car brand in the “Good looks/style” category.

MINI design is based on a clear design language and represents the evolutionary progression of the classic Mini born in 1959. Following in these small-car tyre tracks, MINI wraps originality and intelligence in the smallest possible package. The consistent expansion of the MINI brand family reflects the success of MINI design in breathing new life into the brand’s underlying values – and using this as a springboard to develop authentic and fascinating perspectives for the future of the brand. This is a view shared by 87 per cent of the readers questioned for the survey, who voted MINI the number-one small car in the “Good looks/style” category.

As well as earning praise for its design, BMW also finished top of three other image categories. 88 per cent of those taking part in the poll chose BMW in the special category “Sporty engines”. And BMW also accounted for the largest portion of the “Well-connected cars” vote: 90 per cent of those surveyed cited BMW’s future-focused ConnectedDrive technology, extolling the convenience of internet-based services as well as the wide range of infotainment options and the reassuring driver assistance systems. Bayerische Motoren Werke also led the way in “Advanced technology” thanks to its arsenal of pioneering systems and developments. Here, a convincing majority of votes – 91 per cent – went to the BMW brand.

2012 was the second year of “The best brands in all classes” readers’ poll (published in the latest issue of Auto Bild), BMW and MINI also having secured several top placings the previous year.
This article has been viewed 935 times.
Reply With Quote

See More Related BMW Stories

advanced technology, best brands award, best brands in all classes, best design, bmw news, good looks/style, mini news, sporty engines

Forum Navigation
Go Back   Bimmerfest - BMW Forums > BMW Model Discussions > BMW News
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

All times are GMT -7. The time now is 11:51 AM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
© 2001- VerticalScope Inc. All rights reserved.