Welcome to Bimmerfest -- The #1 Online Community for BMW related information! Please enjoy the discussion forums below and share your experiences with the 200,000 current, new and past BMW owners. The forums are broken out by car model and into other special interest sections such as BMW European Delivery and a special forum to voice your questions to the many BMW dealers on the site to assist our members!

Please follow the links below to help get you started!

Go Back   Bimmerfest - BMW Forums > Welcome to Bimmerfest > BMW News Articles and Announcements

BMW News Articles and Announcements
Read the latest BMW headlines and discuss them with your fellow bimmer enthusiasts!

Reply
 
Thread Tools Display Modes
Old 05-15-2013, 09:02 AM   #1
BMW smart phone for adventurers
 
tim330i's Avatar
tim330i
Administrator
Join Date: Dec 2001
Location: Boston
Posts: 5,968

Show Printable Version Email this Page

Advertisement
posted by tim330i

BMW smart phone for adventurers

BMW Group DesignworksUSA, a subsidiary of BMW Group, and mobile company ADAIA today announced a creative collaboration and partnership. On behalf of ADAIA and with outdoor enthusiasts in mind seeking perfect mobile reception on their expeditions, DesignworksUSA is creating a design concept for a smartphone and its interface. The ADAIA phone will be unique in the mobile industry in offering adventurers and outdoor enthusiasts not only extreme ruggedness but also seamless reception and satellite-based life-saving functions. Very soon a climber on Mount Everest will be able to send text messages via satellite.

The ADAIA Phone: Communicator and Lifeguard
The design of the Android handset, the first product born of this collaboration, will pefectly reflect the multidimensional lifestyle of its users as they move between waves, whitewater and workplace. The package design will intelligently link the diverse user worlds, reflecting smartness and ruggedness in equal measure. The interface design will allow users to choose between "Adventure" or "Office" mode. The ADAIA smartphone will be a communication device and personal lifeguard rolled into one: it will have satellite functionality where no terrestrial network is available, including a GPS search and rescue service that can summon emergency assistance. An integrated SOS button will be easy to use even in extremely critical situations. The one-step battery replacement will maintain normal device operation while the battery is swapped in one fluid motion. And hackers don't get a look in: various built-in security features will ensure military-grade security and privacy.
The smartphone will be able to cope with all kinds of outdoor challenges. The design team set out to create an extremely rugged package, researching premium materials used in aerospace and medical product design for attributes that include durability, lightness and precision. Side grip surface wrapping of the entire phone will ensure ergonomic protection while also taking into account the use of gloves. Chamfered corners, all-round O-ring layering, and a rubber structure assembly will further enhance the impression of solidity. Topographical maps inspired the design of the back of the phone, with alluring contour lines telling the story of adventure, adding premium coupled with precision, and acting as a functional grip. This design element will be a timeless and iconic component of the ADAIA design language.

Innovative Concept, Innovative Design
ADAIA CEO and co-founder Heikki Sarajärvi comments: "When I destroyed my fourth smartphone last year while sailing, I knew there was a need for a durable smartphone capable of weathering the toughest environments. I also realized the durable function had to be coupled with a dynamic and iconic design for consumers to want to use it. That is exactly why we brought on DesignworkUSA to create a solution that is both functional and aesthetically pleasing."
"ADAIA was looking for a design studio with experience in the design of premium products and with know-how in designing for the mobile lifestyle," says Laurenz Schaffer, President of BMW Group subsidiary DesignworksUSA. "We have developed a design language that speaks to ADAIA's tough and stylish brand attributes and that translates them into a convincing product and interface design which will give ADAIA a recognizable face in the mobile industry," he adds.

Expert Summit: Development with Adventurers and Outdoor Enthusiasts
ADAIA is bringing a group of the world's leading international explorers and adventure athletes on board to join forces with the company and contribute to research, development and testing of the handset on upcoming expeditions. Kevin Vallely, Guinness World Record holder and one of Canada's leading adventurers, will take the phone on a 1,800-mile rowing trip through the Arctic's Northwest Passage, departing July 1st, 2013. World-famous BASE jumper and wingsuit pilot Jeb Corliss will test the ADAIA smartphone on several projects in 2013, battling harsh conditions including high impact, extreme cold and heat, and water.

Attached Thumbnails
Click image for larger version

Name:	BMW-designed-smart-phone.jpg
Views:	115
Size:	152.3 KB
ID:	376623  

This article has been viewed 720 times.
Reply With Quote
Reply

Bookmarks

Forum Navigation
Go Back   Bimmerfest - BMW Forums > Welcome to Bimmerfest > BMW News Articles and Announcements
Today's Posts Search
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On



Forum Jump


All times are GMT -7. The time now is 04:38 AM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
© 2001-2011 performanceIX, Inc. All Rights Reserved .: guidelines .:. privacy .:. terms