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Old 08-22-2013, 12:26 PM
Bernie@Bimmerfest Bernie@Bimmerfest is offline
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Mein Auto: 83' 323is, 07' MINI JCW+
Mini might be extending its lineup. -Automotive News

”mini”

Mini owners aren't moving up to BMW, so Mini may add more to their line to give customers more options.

Automotive News:
Quote:
Mini owners aren't trading up into BMW vehicles, so the small-car specialist could continue to extend its lineup with larger vehicles, BMW Group chief designer Adrian van Hooydonk told Automotive News.

"We thought that young customers would buy a Mini and move up to BMW when they grew older," van Hooydonk said. "That hasn't happened, and therefore we needed the Countryman and the Paceman to open up the brand."

Down the road there could be even bigger Mini offshoots, he said. Asked about the viability of an SUV, he said: "It is something we should think about."
I'm already amazed by how far Mini has taken their line, while still keeping close to the same look. What could be next, a sedan? Mini is supposed to be, well, a Mini.

The article is available here.
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