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E89 Z4 (2009 - current)

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  #1  
Old 11-07-2013, 04:59 PM
Supermax Supermax is offline
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Can someone explain the Z4 pricing logic?

First of all, I know this isn't the Z4 forum, but I'm sure I will get a whole lot more replies here, and the question isn't really about the Z4, but about BMW's pricing strategy.

BMW's pricing mostly makes sense to me. The bigger, more powerful, and more luxurious the car, the higher the price. It makes sense why an X5 is more expensive than an X3, or an M6 more expensive than an M3.

But I just don't understand why the Z4 is so expensive. Is it just me, or is it insanely overpriced, when compared to everything else BMW offers? For example, I'm comparing it to the 135i convertible, as that seems to be the closest competitor, and the results are pretty extreme.

Z4 sDrive35i
$56,950 MSRP
3494 lbs. curb weight

135i Convertible
$44,400 MSRP
3638 lbs. curb weight

That's a difference of $12,550! Even with these high priced cars, that difference is huge. But what does it get you? Both cars are convertibles. They're pretty close in size. Both have the same exact engine. I assume the other things like transmission and suspension are also pretty similar....after all both are BMW's. I've also seen multiple sources say that the Z4 doesn't handle as well as a 3 series or a 1 series. It's 144 lbs lighter than the 135i, but in terms of acceleration, I doubt it would make much noticeable difference.

So with the same (if not worse) performance, it seems that literally the only thing you get for an extra $12,550 is the look of a roadster. Can this be true? Why would anybody pay such a huge premium for a Z4? What makes it so special besides its looks that makes it so ridiculously overpriced when compared to a car that's technically almost identical?
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Last edited by Supermax; 11-07-2013 at 05:01 PM.
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  #2  
Old 11-07-2013, 05:16 PM
Fek Fek is offline
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Can someone explain the Z4 pricing logic?

Well, the hard top convertible is definitely a factor in the Z4 I think. Not even available in the 1 series. And it's just way sexier in my humble opinion. Used to drive a 335i convertible and a 128i blew it away at a green light. We're talking about an $70,000 car vs the 128i.

Incidentally, I have a Z4 35s on order and I can't wait. Hoping it's going to be worth every penny. If the test drive was any indication it will be.



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  #3  
Old 11-07-2013, 05:17 PM
Fek Fek is offline
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Can someone explain the Z4 pricing logic?

35is that is.


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  #4  
Old 11-07-2013, 06:09 PM
Supermax Supermax is offline
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Out of curiosity, did you consider a 135i or 135is convertible? I agree the Z4 definitely looks better...so is my assumption correct that you're essentially paying a large premium for a better looking car? Of course that makes sense, but I still don't understand why it's such a huge premium.
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  #5  
Old 11-07-2013, 06:14 PM
Fek Fek is offline
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Can someone explain the Z4 pricing logic?

To be honest I didn't even consider it. I like the hardtop convertible. Loved my Z3 way back when but aside from the lack of power my biggest beef was the rag top. Don't think I'll ever go back to one. It just looks crappy in my opinion. I live in Canada so I have to have the top up 50% of the time. Aesthetics are important to me so it's worth the extra dough.


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  #6  
Old 11-07-2013, 09:00 PM
DslDwg DslDwg is offline
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I just don't understand the Z4 is too expensive discussions.

If you think it's too expensive - move on, simple.

Seems like a lot of us are happy with our purchases, in fact I see a lot of return buyers or Z3 to Z4 buyers.

I'm not an auto marketing exec. but I'm sure BMW doesn't compare their own models to each other as much as they compare them to their competitors.

For my money the only directly comparable car currently on the market is the Mercedes and I just prefer the Z4 to the SLK.

I guess it all depends how you "value" a car. I've not once been driving my Z4 and thinking "I paid too much for this car"
.
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  #7  
Old 11-08-2013, 12:06 PM
Supermax Supermax is offline
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Sorry guys, I didn't mean any offense. I actually was looking to get general input from F30 owners on this, which is why I posted this on the F30 forum, but it was moved here by a mod. I definitely didn't want to sound like I came in here to trash on your cars.

The hardtop argument is definitely a good one! Thanks for the input!
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  #8  
Old 11-08-2013, 12:10 PM
Fek Fek is offline
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Can someone explain the Z4 pricing logic?

No offense taken. Cheers!


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  #9  
Old 11-08-2013, 12:54 PM
DslDwg DslDwg is offline
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No offense taken here either.

It is an argument I've seen before but rarely supported with a logical points.

If you like the 135is better or the 135 vert better then grab one.

The way I see car buying:

You know the range of prices you can afford or want to afford.

Pick the cars that get your blood pumping that fit in that range.

Narrow down your choices based on what's most important to you.

Purchase - have fun.
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  #10  
Old 11-08-2013, 06:59 PM
cbs001 cbs001 is offline
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Can someone explain the Z4 pricing logic?

Coming from a 3 series to the Z4 is, there are a lot of differences: interior quality, dual clutch transmission, roadster body, suspension changes.

Handling was better in the 3 series. Power and acceleration Z4.


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  #11  
Old 11-09-2013, 04:44 PM
jeremywitte jeremywitte is offline
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Can someone explain the Z4 pricing logic?

Honestly I am happy that these two models aren't priced in the same range... there aren't that many of these cars around, and to me that is a huge selling point.


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  #12  
Old 11-11-2013, 04:54 PM
jsmith97321 jsmith97321 is offline
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[QUOTE=

Incidentally, I have a Z4 35s on order and I can't wait. Hoping it's going to be worth every penny. If the test drive was any indication it will be.
[/QUOTE]

You won't be disappointed, trust me -- I LOVE mine. It goes beyond words. The 1 series looks sporty, but it isn't even close to my Z4 35is.....
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  #13  
Old 11-11-2013, 05:33 PM
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Keepittrill Keepittrill is offline
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Can someone explain the Z4 pricing logic?

Quote:
Originally Posted by jsmith97321 View Post
You won't be disappointed, trust me -- I LOVE mine. It goes beyond words. The 1 series looks sporty, but it isn't even close to my Z4 35is.....
I wouldn't necessarily say the 1 series looks sporty compared to the Z4...


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  #14  
Old 11-12-2013, 01:15 PM
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skier skier is online now
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Quote:
Originally Posted by jsmith97321 View Post
The 1 series looks sporty, but it isn't even close to my Z4 35is.....
It maybe sporty, but it looks stubby to my eye.
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  #15  
Old 11-15-2013, 09:22 PM
Fek Fek is offline
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Can't wait

Just a few more says till I pick up my baby!

Or MLCC as my girlfriend calls it!
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