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Old 05-13-2014, 04:55 AM   #1
The BMW Art Car of Roy Lichtenstein on display at Art Basel's show in Hong Kong
Bernie@Bimmerfest
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”lichtenstein art car”

Hong Kong/ Munich. One of this year’s highlights of the international art scene will be the second edition of Art Basel's Hong Kong show, from May 15 to 18, 2014. 245 galleries from 39 countries show artworks from the 20th and 21st centuries by artists from Asia and around the globe. BMW, partner of the Hong Kong show since its launch in 2013, presents the legendary BMW Art Car by Roy Lichtenstein at the Hong Kong Convention and Exhibition Centre and provides the VIP car service for VIPs.

The third car of the BMW Art Car Collection was created in 1977, when the company asked Roy Lichtenstein to paint the exterior for the BMW 320 Group 5. Lichtenstein’s design is a colourful and vibrant landscape of a Pop art artwork, reflecting his famous comic strip style in the paintwork. “The painted lines symbolise the road the car has to follow and the artwork also portrays the surroundings through which the car is being driven”, the artist explained.

For almost 40 years, the BMW Art Car Collection has fascinated art and design enthusiasts as well as lovers of cars and technology the world over with its unique combination of fine art and innovative automobile technology. Until now the collection includes 17 cars by renowned artists such as Frank Stella, Roy Lichtenstein, Robert Rauschenberg, Jenny Holzer, Olafur Eliasson and Jeff Koons and has been presented at art fairs all over the world. In 2014, BMW published the first comprehensive publication about the legendary BMW Art Cars.

In addition to Art Basel’s shows in Basel, Miami Beach and Hong Kong, the BMW Group also supports other prestigious art fairs all over the world, as well as the art initiatives Gallery Weekend Berlin and Independent Collectors. The company also cooperates on a long-term basis with numerous cultural institutions and artists worldwide, supporting projects such as BMW Tate Live and Preis der Nationalgalerie für junge Kunst.

More information about the cultural commitment of the BMW Group is available at: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview

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