BMW Announces Winning Design for London 2012 Olympics BMW Pavilion
BMW Group, Official Automotive Partner to the London 2012 Olympic & Paralympic Games revealed the winning design for its pavilion at the Olympic Park.
Following a competition involving six architecture firms, BMW selected the British firm Serie based on its cutting-edge design that will represent a significant architectural addition to the Olympic Park, whilst also reflecting the company’s deep commitment to sustainability.
Tim Abbott, Managing Director, BMW Group UK comments: “As a major investor, manufacturer and employer in the UK, BMW Group is deeply proud to be an official partner for Britain’s first Olympic & Paralympic Games since 1948.”
About the BMW pavilion
BMW’s pavilion, which has a floor space of 800m2, will be built on an elevated site above the Waterworks River, situated between the Olympic Stadium and the Aquatics Center. Serie’s innovative design will use river water to provide a sustainable source of cooling for the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature.
Every element of the BMW pavilion has been designed to reflect the company’s heritage in environmental innovation. The two-story superstructure will be built of steel with high recycled content. Use of carbon-intensive materials such as concrete has also been minimized.
The top floor will house a number of individual standalone pavilions, which will be used to highlight BMW’s latest vehicle innovations.
The lower floor will house a range of interactive visitor exhibits, articulating BMW’s vision for sustainable mobility and support for Team GB and ParalympicsGB athletes including Rebecca Adlington, Tom Daley, Louis Smith and David Weir through the BMW London 2012 Performance Team program. Over 8,000 visitors are expected to visit the BMW pavilion each day during the Olympic & Paralympic Games.
BMW as a London 2012 Olympic Partner
As Official Automotive Partner to London 2012 and a tier one sponsor, BMW Group will provide a fleet of around 4,000 vehicles to transport athletes and officials during the Games. This vehicle fleet will combine sustainable technologies including electric, hybrid and low-emissions diesel technologies to meet LOCOG’s challenging emissions target of 120g/km CO2 across the fleet.
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