BMW released the sales strategy for their new sub-brand "BMW i". BMW i encompass the all electric i3 coming in 2013 and the hybrid gas/electric i8 coming in 2014. In a new strategy BMW will offer the i3 and i8 directly, bypassing the traditional dealerships -
|Sales of BMW i products and services will be handled via an innovative multichannel model in selected markets. In addition to the established "stationary" sales channel – i.e. an authorized dealer – BMW i will also bring a mobile sales team, a Customer Interaction Centre (CIC) and internet sales hub on stream. All the new platforms will be fully interlinked, enabling customers to tailor their chosen contact channel to their needs and/or switch between channels at any time during the purchasing process, should they so desire.|
If this strategy works for the i3 and i8 what are the chances BMW will start offering it's traditional cars in the same or similar fashion? If you could buy a car on the internet would you bypass your local dealership?
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