The just announced, soon to be released, Lime Rock Edition E92 M3 is another limited edition M3 from BMW North America. Painted fire orange with cloth seats, competition package and a driving experience vetted by none other then Bill Auberlen the specially spec'ed M3 has enthusiasts buzzing.
In this case, however, one enthusiasts isn't so happy. Bill Caswell from Jalopnik has heralded the Lime Rock Park Edition M3 as 'The Death of BMW's M Brand'. In a well written rant Bill qualifies the new M3 as -
|It's for guys who want to be associated with racetracks but don't actually go to the track themselves. It's for the modern poser racer. A luxury version of those fast and furious Honda civics with race seats and belts but stock engines that kids drive around on the street.|
He goes on to rip down just about every other BMW M car for becoming soft and luxurious and not built to go racing. Yes, I wish BMW would build more extreme road going cars like the E92 M3 GTS but to think that road going cars are going to be competitive at racing is simply no longer true. Road cars and race cars are no longer related in almost every level of competition. BMW can't build a streetable car that it could race in ALMS or almost any other form of motorsports. The ability to build a production car that can also go racing is simply no longer possible.
Read the entire Death of BMW's M Brand and let us know what you think. Has BMW sold it's M soul?
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