BMW Group Reports 4% Sales Increase in July 2012 and 9.5% Year to Date

by Mark Jurista on August 1, 2012, 12:53 pm
BMW Group July 2012 Sales

Woodcliff Lake, NJ – August 1, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4 percent from the 26,120 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 9.5 percent on sales of 185,715 in the first seven months of 2012 compared to 169,641 in the same period in 2011.

“High summer is typically a time for vacations rather than car buying which makes the July result satisfying, especially with the unsteady economy and the very short supply of new models in our dealerships,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “August will be the tightest month as we complete the model year transition, so we’re very much looking forward to September and Fall and the much stronger availability of our popular new models.”

BMW Brand Sales

Sales of BMW brand vehicles decreased 0.5 percent in July for a total of 21,297 compared to 21,409 vehicles sold in July, 2011. Year-to-date, the BMW brand is up 9.4 percent on sales of 147,801 compared to 135,114 sold in the first seven months of 2011.

In July, best performing vehicles included the 5 Series, up 32 percent to 5,700 units; and the 6 Series, up 50.5 percent to 843 units; and the 7 Series, up 158.9 percent to 1,696 units.

BMW Pre-Owned Vehicles

In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 5.9 percent to 12,658 vehicles from the 13,449 vehicles sold in July 2011. January through July, BMW used vehicle sales are up 2.1 percent on volume of 94,939 compared to 92,960 in the same period of 2011.

MINI Brand Sales

MINI USA reported the best July ever with sales of 5,855 automobiles, an increase of 24.3 percent from the 4,711 sold in July 2011. Year-to-date, MINI sales in the U.S. are up 9.8 percent on volume of 37,914 compared to 34,527 in the first seven months of 2011.

BMW Motorrad Sales

BMW Motorrad USA reported sales of 1,027 motorcycles in July, a decrease of 2.8 percent from the total of 1,057 motorcycles sold in July, 2011. Year-to-date, BMW Motorrad is up 16.3 percent on sales of 7,480 compared to 6,433 sold in the first seven months of 2011. In July, the best performing models included the S 1000 RR, up 78.9 percent to 272 units; and the R 1200 GS Adventure, up 23.8 percent to 104 units.

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