BMW Floods US Market - Look for Great Deals in Q4

by Tim Jones on October 25, 2012, 12:01 pm
BMW flooding US Market

The U.S. luxury-auto market may be facing a new dynamic in coming months: becoming a destination for more and more vehicles that BMW can’t sell in Europe and elsewhere.

BMW sales chief Ian Robertson told Bloomberg that BMW already has shifted “tens of thousands” of cars that originally were targeted for Europe to the United States and Asia this year as sales have continued to weaken considerably in BMW’s home-continent market.

The deepening woes of Europe’s auto market hadn’t registered significantly at the upper end until recently, and now Robertson said that “challenges in Europe are getting greater.” The region faces “a lot of bumps in the road” before it stabilizes, and an auto-market recovery could take years, he told the magazine.

That’s why BMW is eyeing the U.S. and China to absorb more sales. The American luxury market has been getting more robust throughout 2012, while the Chinese market remains strong despite a general cooling of the China economy.

In the U.S. BMW continues to compete with Mercedes-Benz for a 2012 luxury-market sales-volume championship that it won last year over its German rival. The corporate strategy to attempt to sell even more BMWs in the United States, to make up for its problems in Europe, could lead to another round of deep discounting by the two rivals in the fourth quarter – perhaps even deeper than that which ensued last year as the two companies battled it out for the sales title that Lexus had won each year previous for more than a decade.


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10 responses to BMW Floods US Market - Look for Great Deals in Q4

hhgolf commented:
October 27, 2012, 7:46 pm

I'll believe it when I se it. The x1 may have a softer margin to discount, but the forthcoming F31- doubt it.
ProRail commented:
October 28, 2012, 9:28 pm

These posts are so driven by BMW marketing that they are worse than useless. In fact, they are emparrassing to me as a BMW owner.
tim330i commented:
October 28, 2012, 9:35 pm

Quote:
Originally Posted by ProRail View Post
These posts are so driven by BMW marketing that they are worse than useless. In fact, they are emparrassing to me as a BMW owner.
Actually this information came from Audi
NoI4plz commented:
October 28, 2012, 9:46 pm

Quote:
Originally Posted by ProRail View Post
These posts are so driven by BMW marketing that they are worse than useless. In fact, they are emparrassing to me as a BMW owner.
I don't want to be emparrased any longer

I'm moving to Audi
Saurav.Ghosh commented:
October 29, 2012, 11:53 am

Audi..Really?
ProRail commented:
October 29, 2012, 5:04 pm

Quote:
Originally Posted by NoI4plz View Post
I don't want to be emparrased any longer

I'm moving to Audi
Whatever turns you on. That's not my rationale when making major purchases, such as cars. If BMW marketing is embarrassing, so be it. I buy a car based on MY reasoning.
NoI4plz commented:
October 29, 2012, 6:32 pm

Quote:
Originally Posted by Saurav.Ghosh View Post
Audi..Really?
Yea, while I am it, I should invest in an MB purchase.

I'm just a sucker for buying 2013 cars with circa 2003 tech.

Command and MMI, theyre soo advanced
ProRail commented:
October 31, 2012, 11:27 pm

So if all these Americans are buying luxury cars I guess we aren't really broke, as some would assert. Very encouraging.
NoI4plz commented:
October 31, 2012, 11:51 pm

We are never broke, we are the clever mooching friend who finds a way to be on top by being resourceful!
Dave 330i commented:
November 1, 2012, 9:10 am

BMW sales chief Ian Robertson told Bloomberg that BMW already has shifted "tens of thousands" of cars that originally were targeted for Europe to the United States and Asia this year as sales have continued to weaken considerably in BMW's home-continent market.

If the cars were already built, they would not conform to USA spec. The USA market is already saturated with BMWs. More cars? Think Toyota Camry.