January 8, 2013, 1:13 am
I have looked at the ATS, and I am fine with the design. I don't find it to be some amazingly beautiful car, but it's not hideous either. The issue I have with the modern Cadillacs is that it seems like they took pictures of an F117 stealth fighter bomber and said "Hey, let's make it look like that!". They basically took a giant clay mould and chopped a bunch of edges and off-angle lines into it, then put it into production. I look at the ATS, as well as the CTS and STS and wonder if the purpose is to defeat surface to air missiles.
In all seriousness, I just see no soul in the design of the Cadillacs. If you ever watch the BMW specials on TV about how they do their designs and develop everything from the look of the headlights to the sound the doors make when open, you see that they put extensive thought into everything. They really espouse the concept of driving passion. I don't get that feeling from Cadillac. Now granted, I'm not a huge Bangle fan, and the new de-Bangled stuff looks absolutely amazing. BUT, I still found some beauty in what was produced under the Bangle design. I'd take a Cadillac over anything else GM produces, but only because I would have to.
I have a lot of problems with Cadillac, but it's because it's an American brand. I don't care about the history, I care about what I know of American cars. My 1999 M Coupe interior was in better shape in 2010 than the interior of my 2003 Chevy Suburban was in 2005. American cars have had very poor quality interior build quality, and the quality of trim parts, buttons, latches and whatnot has always been relatively cheap. For a long time, they've all looked like they were made by Tyco Toys. Now interiors are getting better, but I have yet to see anything that reassures me that American build quality is any near to being in the ballpark of German build quality. I don't care what technology Cadillac puts into the car, what matters is how that technology fares 5-6 years from now when I'm knocking on the 100,000 mile threshold. Creaks? Squeaks? Rattles? Not only that, but American cars, in my experience, do not stand up well to hard use. The harder I drove my Bimmers, the more reliable they were. Every American or Japanese car I've owned has had progressive issues with hard use.
Then there's the issue of GM needing a government bailout, and the fact that I despise the UAW, and I can't bring myself to buy a Cadillac.