Dear BMW: Please hire me. Sincerely, the Majority

by Lisa DePaolo on December 14, 2012, 12:28 pm
BMW World's Most Attractive Employer

Not liking your job? Maybe you should switch more than just the gears in your beamer and submit a compelling resume to BMW.

According to The World's Most Attractive Employers 2012 report, produced by Universum, an employer branding firm, tens of thousands of business students from the 12 largest economies in the world identified where they would like most to be hired out of school from a list companies based around the world, and BMW was one of them.

One of the major factors that the list of companies had in common was the ability to market themselves as very innovative. In this day and age, students' priorities lie in being on the cutting edge of technology, and as we all can attest, BMW epitomizes innovation.

The Vice President of Universum, Camille Kelly, illustrates this draw in an interview with 24/7 Wall St.: "Innovation means to a student that there is going to be new challenges, and that they're going to continue to be able to work on cutting-edge technology." She goes on to say that the draw also comes from the prestige and stability of the brand, as well as from the reputation of the workplace, all of which BMW encompasses.

BMW, the most valuable brand according to BrandZ, has ranked in the top 15 on this list for the past 3 years and it's because, according to Interbrand, its brand is "synonymous with class, performance and style."

So if you're getting your foot in the door of your BMW every morning in order to reluctantly drive to a less than satisfying job, then maybe you should consider pulling a u-ey and trying to get your foot in the door of the $88.4 billion company that created it instead.


Leave a Comment

You must be a registered member to comment on stories. Please take a moment to register for your free account now. If you already have an account, log in using fields below.










3 responses to Dear BMW: Please hire me. Sincerely, the Majority

najee100 commented:
December 18, 2012, 8:11 pm

Adrian Avila, My name is Harry jimenez, I own a BMW 740il 2001 its been my dream car for years and still going strong. i would love to work for such a prestigueing company and would be an excellent asset to the company.. My back ground stems from wall street trading to car sales man for chevorlet / saturn, to law enforcement... I have excellent customer service experience and would love to help provide the best customer service to your customers and clients. So if your in the market for looking for some one with my background i would be pleased to forward my resume and have the pleasure of setting up an interview and meeting with you.

Sincerely, Harry Jimenez
harry_01957@yahoo.com
347 323-7535
ProRail commented:
December 21, 2012, 6:53 pm

Quote:
Originally Posted by Lisa@Bimmerfest View Post
BMW World's Most Attractive Employer

Not liking your job? Maybe you should switch more than just the gears in your beamer and submit a compelling resume to BMW.

According to The World's Most Attractive Employers 2012 report, produced by Universum, an employer branding firm, tens of thousands of business students from the 12 largest economies in the world identified where they would like most to be hired out of school from a list companies based around the world, and BMW was one of them.

One of the major factors that the list of companies had in common was the ability to market themselves as very innovative. In this day and age, students' priorities lie in being on the cutting edge of technology, and as we all can attest, BMW epitomizes innovation.

The Vice President of Universum, Camille Kelly, illustrates this draw in an interview with 24/7 Wall St.: "Innovation means to a student that there is going to be new challenges, and that they're going to continue to be able to work on cutting-edge technology." She goes on to say that the draw also comes from the prestige and stability of the brand, as well as from the reputation of the workplace, all of which BMW encompasses.

BMW, the most valuable brand according to BrandZ, has ranked in the top 15 on this list for the past 3 years and it's because, according to Interbrand, its brand is "synonymous with class, performance and style."

So if you're getting your foot in the door of your BMW every morning in order to reluctantly drive to a less than satisfying job, then maybe you should consider pulling a u-ey and trying to get your foot in the door of the $88.4 billion company that created it instead.
Why the hell would BMW hire "the majority"? They need innovators (the minority) to keep their forward movement. BMW is FAR ahead of most of the posters on this forum, in terms of sustainability, future growth, and general profitibility. Put your BEST foot forward if you want to be a BMW employee. Good luck.
Dave 330i commented:
December 23, 2012, 2:32 pm

After the novelty wears off, and after the hundreds of stories you so proudly told at parties, it's just another damn job.