Dear BMW: Please hire me. Sincerely, the Majority
Not liking your job? Maybe you should switch more than just the gears in your beamer and submit a compelling resume to BMW.
According to The World's Most Attractive Employers 2012 report, produced by Universum, an employer branding firm, tens of thousands of business students from the 12 largest economies in the world identified where they would like most to be hired out of school from a list companies based around the world, and BMW was one of them.
One of the major factors that the list of companies had in common was the ability to market themselves as very innovative. In this day and age, students' priorities lie in being on the cutting edge of technology, and as we all can attest, BMW epitomizes innovation.
The Vice President of Universum, Camille Kelly, illustrates this draw in an interview with 24/7 Wall St.: "Innovation means to a student that there is going to be new challenges, and that they're going to continue to be able to work on cutting-edge technology." She goes on to say that the draw also comes from the prestige and stability of the brand, as well as from the reputation of the workplace, all of which BMW encompasses.
BMW, the most valuable brand according to BrandZ, has ranked in the top 15 on this list for the past 3 years and it's because, according to Interbrand, its brand is "synonymous with class, performance and style."
So if you're getting your foot in the door of your BMW every morning in order to reluctantly drive to a less than satisfying job, then maybe you should consider pulling a u-ey and trying to get your foot in the door of the $88.4 billion company that created it instead.
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