Actually, if you want to limit yourself with some marketing crap that has no relevance with technological choices, be it. :bigpimp:
I look at things from the perspective of a person with formal product development and product design training and years of experience making products for consumers.
While I also have a degree(only an associates, so it barely accounts) in marketing, I am aware of it's importance and use it in my work, but am also skeptical of anything it attempts to communicate with me. Example below*
So I really do not limit myself. I limit myself when trying to reel you into staying on topic or on focus and not trying to argue ten things at once with 20 different variables. I am now going to ramble on for my own amusement. I have listened to enough of your drivel. Enjoy.
*I went to school in the Detroit as I had planned to be a Car Designer. I attended CCS, one of the premiere colleges in the world largely known for car design. Pretty quickly I decided to focus on Product Design and kind of minor in cars as the car guys seem to have very short careers and found themselves without choices.
Sr. year I wound up having a class called Design Strategies taught by a GM industry spy(yes such a thing exists, they use a more PC term for the position).
Every other person in the class was in the core Transportation program, making it to a SR made them hot shots. I was the lone product guy there.
Teacher says, if you ran Porsche-would you greenlight the Cayenne(this was '01-02 I think, the SUV coming out was big news). All of the trans kids shouted no, how could they do such a thing, purist banter blah blah blah. I raised my hand and said I would.
You would, why? He asked.
I would greenlight it if I was in the business of making money. I take some of those profits and invest back in the company and make cars like the 911 better, cars the purists should buy and be thankful for the Cayenne which allowed it to happen.
So that little trip down memory lane...You sound like one of those kids who would have yapped about being too cool to allow something like the Cayenne to happen. Me-I know enough about business, about making product, about growth-I like the Cayenne and I like how BMW knows how to stay competitive within it's class and globally.