BMW targets US growth for 2013 with Diesel Power

by Tim Jones on January 14, 2013, 1:35 pm
BMW targets US growth for 2013

The BMW Group intends to grow in the U.S. in the current year. "We are confident that we will continue our success in our largest single market in 2013. Here and worldwide, we are expanding our global vehicle portfolio with attractive new models such as the BMW M6 Gran Coupe and the BMW 4 Series Coupe, said Ian Robertson, Member of the Board of BMW AG, Sales and Marketing BMW, on Monday at the North American International Auto Show (NAIAS) in Detroit. Last year, the BMW Group reported its best year ever in the United States with over 347,000 vehicles sold - an increase of 13.8%.

Worldwide, the BMW Group also expects sales to increase in 2013:
"We aspire to a sales increase again in 2013 and a new record in terms of deliveries, even if the conditions, particularly in some European markets are still challenging", said Robertson. The BMW Group sold more BMW, MINI and Rolls-Royce vehicles worldwide in 2012 than ever before in its history. A total of 1,845,186 (PY: 1,668,982) vehicles were delivered, an increase of 10.6% compared to the previous record in 2011.

The U.S. market is likely to continue to grow in the current year, according to Robertson: "In 2013 we expect a growth of approximately 5% in the total market to approximately 15 million units." Further growth at the BMW Group in the U.S. is expected to be driven through new products such as the BMW 320i and the BMW 3 Series Touring with xDrive in 2013. The BMW 3 Series accounts for almost half of all BMW vehicles sold in the U.S. and is also the market leader in its segment.

BMW also plans to introduce three new diesel models to the U.S. in 2013, in addition to the highly successful BMW X5 35d, which reported a sales increase of 39% last year to over 10,000 vehicles (10,276). The 4-cylinder diesel will premiere in the 3 Series Sedan and Touring and the new 6-cylinder diesel will make its debut in the 5 Series. For the first time ever in the U.S., diesel AWD will be offered in the BMW 5 Series.

The U.S. is home to the production of the BMW X3, X5 and X6 vehicles at Plant Spartanburg, South Carolina, which makes BMW the biggest vehicle exporter of North America to non-NAFTA countries. The Spartanburg plant achieved a new milestone and its largest annual production volume in its history in 2012 with 301,519 vehicles produced, a nearly 90% increase in production since the 2010 factory expansion. The capacity will be increased to 350,000 units over the medium term.


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10 responses to BMW targets US growth for 2013 with Diesel Power

d geek commented:
January 14, 2013, 3:08 pm

Happy dance!!
Any news on pricing for the diesel models?
Pasa-d commented:
January 14, 2013, 8:39 pm

That sucks. I can't believe I have to get a big heavy 5er to get a performance diesel. I might have to go back to Audi or I might buy my d at the end of the lease; the last of the breed.
BB_cuda commented:
January 14, 2013, 8:47 pm

So, the 6 cylinder is moving upline to the 5 series. The massive torque will only be available in a likely $65,000 vehicle now. They will likely get much more sales volume from the 320i. The 5 series with diesel and AWD will be pricey but unique. I know there are lots of 5 series people feelng like their prayers have finally been answered. I'm curious if the BMW marketing thought is someone who can afford a 5 won't be shy about kicking in the extra $2700 for the diesel as compared to someone not thinking the extra coin above and beyond a 335i for a 335D is worth it. These are exciting times for us diesel enthusiasts..... finally. I know ... we will be crying for a manual trans now.
MMME30W commented:
January 14, 2013, 8:50 pm

Woah. 2.0l Diesel. In the wagon?

d geek commented:
January 14, 2013, 8:57 pm

Quote:
Originally Posted by MMME30W View Post
Woah. 2.0l Diesel. In the wagon?

roger that:
Quote:
The 4-cylinder diesel will premiere in the 3 Series Sedan and Touring
MMME30W commented:
January 15, 2013, 7:52 am

^^^. Seriously.

I'm on travel at work now, so dont have a lot of time to search, but does anyone know when / if the F31 will be available w a 2l Diesel?
d geek commented:
January 15, 2013, 1:09 pm

Quote:
Originally Posted by MMME30W View Post
^^^. Seriously.

I'm on travel at work now, so dont have a lot of time to search, but does anyone know when / if the F31 will be available w a 2l Diesel?
This year per the announcement yesterday
335dFan commented:
January 16, 2013, 8:08 am

The 2.0L 3-series is not a bad car. My former boss in the U.K. has one on lease and loves it. Some grunt and great mileage. Unfortunately the growl of the 320d is nothing like the 335d.
EddieNYC commented:
January 19, 2013, 2:27 pm

Hopefully they announce these cars at the NY Autoshow
DieselMsport commented:
February 28, 2013, 2:13 am

I am new member here, hello to every diesel fan out there!!!!!!
Future of diesel cars will be very interesting, hopefully one day I would be able to buy 550d xDrive, well for now I enjoy my 335d Msport thanx to bmw's amazing engineering staff.