BMW Rewards Particularly Loyal Customers: What have you gotten?

by Bimmerfest.com Member - SD Z4MR on January 24, 2013, 1:54 pm
In yesterday's WSJ there is an article in Section D titled "How Auto Makers Keep You Coming Back" about how various auto manufacturers promote brand loyalty.

Regarding BMW, their 4-year/50,000 mile free maintenance is mentioned, saying that "before BMW offered their free maintenance program only 42% of customers got service at the dealership. Now, close to 100% do during the first four years." (Well that's kind of a no-brainer!)

It goes on to say:
"Beyond that, BMW and its dealers reward particularly loyal customers with invitations to golf tournaments, racing events or access to BMW's performance driving track near its U.S. factory in South Carolina."
Now I'm pretty sure that Bimmerfesters are probably among the most loyal BMW customers on the planet. Many 'Festers have a list of the BMWs that they have owned as long as their arm. Some have done European Delivery at least once a year (or more) and some have done ED more than a dozen times.

So if you are one of those "particularly loyal" BMW customers, what has BMW or it's dealers done for YOU to repay you for that loyalty? I'm not talking about free floor mats, key chains, pens, mugs, or other little gifts at the time of delivery, or the 1/2/3 year anniversary gifts direct from BMW, I'm talking about privileges above and beyond the ordinary perks that a lot of us see. Has anybody been comped for golf tournaments, race events, or given access to BMW's South Carolina track either with their own car or maybe even a free or heavily discounted ///M School?


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40 responses to BMW Rewards Particularly Loyal Customers: What have you gotten?

Bob Z. commented:
January 24, 2013, 4:05 pm

I got a $165 piece of BMW luggage when I took my 135i to the dealer the first time for them to replace a piece of trim that had a small scuff mark on it when I took delivery at the Performance Center.
usaret commented:
January 24, 2013, 5:04 pm

Pre screening of Mission: Impossible - Ghost Protocol for my wife and I. Dealership covered tickets and concessions. It was a nice treat and fun to be with a theater full of like minded folks.
Campfamily commented:
January 24, 2013, 5:20 pm

The other part of that WSJ article was the chart showing customer loyalty vs resale value after 3 years. Although BMW has high owner loyalty, the resale value was near the bottom of the chart (44% if I remember correctly). Reinforces the idea of buying a lightly used BMW rather than a new one; you get the factors that drive owner loyalty (in my mind, a lot more than "free" stuff, it's the driving satisfaction that makes me come back!) without paying the depreciation penalty.

The other surprise to me was the Porsche resale value. I think it was the worst of all of the brands charted! Might be my next new (used) car!!!

Keith
mr29 commented:
January 24, 2013, 7:33 pm

fun article here.thanks

Sent from my XT557 using Bimmer App
rmjames007 commented:
January 25, 2013, 10:07 am

I live in Charlotte and I have NOT gotten an offer to hit the track. I would love to go for sure. I got some swag when i fist bought the car, but nothing since.
They do have BMW meet ups at the dealership
mrbelk commented:
January 25, 2013, 11:50 am

I used to get early invites to their comparison tests (like when the 335i came out they had a driving day against the G35) and some other driving events.

I was offered free tickets to the BMW Invitational PGA TOUR event at Cog Hill one year.

Haven't been offered anything like that in a while. They might not do those driving events any more, I have no idea. I have received periodically, artist concept sketches of the vehicle that we purchased, but we haven't gotten anything like that in a while, either.

We're on our 8th BMW now.

-MrB
beden1 commented:
January 26, 2013, 12:26 am

We have owned 6 BMWs since 1979. We have been offered nothing, nada, zilch.
530CE commented:
January 28, 2013, 2:20 pm

I'm my my 9th BMW, 6th from this dealer and............nothing, nada but a free car wash when it's in their shop.
cha777 commented:
January 28, 2013, 10:27 pm

I have a feeling that the people getting the swag are those who have been walking into the dealership and buying a car at full price. They have been repeating this every few years and I think we're talking 7 Series and M5-type customers; the type of person who is not going to do a web search for "best BMW deal" or "How much over invoice do I pay for BMW European Delivery?". I don't think the swag is reserved for the X3, 535i, or even Z4 owner who has combed the internet for the best deal, has paid only $500 over ED invoice for their last 9 ED's, uses every possible option credit/holidaycredit/stupidcredit to make a 750i payment $600/mo, or has swindled their way into a good deal some other way. Not all BMW owners were created equally, but I'm pretty sure everybody on this forum who has taken pride in making BMW ownership a little less painful to the wallet is just a little bit smarter than the 1%.
rmjames007 commented:
January 29, 2013, 12:49 am

So does what is BMW loyalty program?
Andrew*Debbie commented:
January 29, 2013, 2:36 am

Quote:
Originally Posted by cha777 View Post
I have a feeling that the people getting the swag are those who have been walking into the dealership and buying a car at full price.
Not us. We bought our e46 at a discount and paid $1000 over invoice for our ED X3.

On both cars we received the $500 BMW CCA rebate. On the X3, we took advantage of the security deposit waiver offered to returning lease customers. We also used a lease acquisition fee waiver. Both cars also had heavily subvented leases. Both cars were surprisingly inexpensive to lease. Lease payment on the X3 were lower than most quotes we had for economy cars.

From Dealer:

On the e46, we got a full tank of fuel, a BMW key ring and a set of BMW floor mats. While we got a decent deal, I think I left too much on the table.
On the X3, we got a tank of fuel when we stopped in to pick up our tag (plate).

Here is what we got from BMW NA:

4 driving events. 3 included autocross time with an instructor.
A Pokey clock. I still have the clock and it still works.
1 lb. of coffee. I've been told they have stopped giving coffee to PCD customers.
Free breakfast in Munich
Free floor mats in the X3. (an ED perk)
Two BMW travel mugs.
1/2 day of driving instruction at performance center.
Free breakfast and dinner at Marriot in South Carolina.
Free lunch at performance center. (not very good, but it was food)
Free factory tour
A few advertising DVDs. (yawn)

Things are different in the UK:

We leased our Z4 at a dealer's advertised special. Couldn't get a penny better. Salesperson told us we should go somewhere else if we though we could save more money. Sales Advisers here don't get much commission. They are mostly on salary. We got about £8000 off the car. A dealer in Scotland was offering close to £9000 off, but we would have to go to Scotland to get the car.
Lease payments on our Z4 are surprisingly low. Less than a VW Golf, for example.

No finance loyalty from BMW UK even though our previous UK MINI was financed through them. Our finance experience with BMW FS in the US doesn't count for anything. Nothing on our US credit history shows up over here.

Freebies:

A folder to hold our paperwork from BMW UK.
One (and only one) dealer key chain that broke in about a week.

=====

I'm on the waiting list for a new electric car from Renault.

Renault UK has given me:

One pair of French designer trainers (what everyone used to call sneakers)
One plastic model of the car I'm on the waiting list for
Several post cards
vern commented:
January 29, 2013, 9:06 am

Quote:
Originally Posted by cha777 View Post
I have a feeling that the people getting the swag are those who have been walking into the dealership and buying a car at full price. They have been repeating this every few years and I think we're talking 7 Series and M5-type customers; the type of person who is not going to do a web search for "best BMW deal" or "How much over invoice do I pay for BMW European Delivery?". I don't think the swag is reserved for the X3, 535i, or even Z4 owner who has combed the internet for the best deal, has paid only $500 over ED invoice for their last 9 ED's, uses every possible option credit/holidaycredit/stupidcredit to make a 750i payment $600/mo, or has swindled their way into a good deal some other way. Not all BMW owners were created equally, but I'm pretty sure everybody on this forum who has taken pride in making BMW ownership a little less painful to the wallet is just a little bit smarter than the 1%.
Wrong We got a beautiful sketch that could be framed of the X3. European delivery. + 2 BMW key rings, 2 BMW umbrellas and a X3 all weather poncho, BMW Gumby Clock, BMW wheel locks,BMW rubber floor matt's. I could go on with what we got from BMWNA for the other BMW's we purchased but the post would be to long. Point being if you don't know what your talking about its better to stay quite. Good luck
cheers
vern
SD Z4MR commented:
January 29, 2013, 12:25 pm

Quote:
Originally Posted by mrbelk View Post
I was offered free tickets to the BMW Invitational PGA TOUR event at Cog Hill one year.
Quote:
Originally Posted by Andrew*Debbie View Post
Here is what we got from BMW NA:

4 driving events. 3 included autocross time with an instructor.
With all due respect to what everyone else posted these are the only two things that seem to be what the WSJ article was talking about. The driving events only count if this wasn't part of a Performance Center Delivery.

The luggage was compensation for a piece of scratched trim. If the luggage was offered for no reason it might qualify.

MI:GP screening is something that many dealers did. A local dealer did this and it was fun, but it wasn't above and beyond, and there were a lot of people there.

Keychains are just trinkets and all ED customers get one. Mugs and umbrellas are just more trinkets and are not extraordinary. Free floor mats are a common courtesy and anyone who does ED got them (before they were offered as standard equipment). Sketches are common at your 1-year anniversary. Free breakfast in the Premium Lounge (or lunch, or dinner, or anything you want throughout the day) is standard. Free breakfast at the Marriott for a PCD is the norm. Factory tours are available to anyone doing ED or PCD, or anyone who wants to pay the price of admission, or at any other BMW factory in Germany just for making a reservation.

I even mentioned most of this stuff in my OP and said that this stuff doesn't count.

Read the article and tell us what BMW did for you that's really above and beyond this ordinary stuff and really is a privilege.
vern commented:
January 29, 2013, 1:56 pm

Quote:
Originally Posted by SD Z4MR View Post
With all due respect to what everyone else posted these are the only two things that seem to be what the WSJ article was talking about. The driving events only count if this wasn't part of a Performance Center Delivery.

The luggage was compensation for a piece of scratched trim. If the luggage was offered for no reason it might qualify.

MI:GP screening is something that many dealers did. A local dealer did this and it was fun, but it wasn't above and beyond, and there were a lot of people there.

Keychains are just trinkets and all ED customers get one. Mugs and umbrellas are just more trinkets and are not extraordinary. Free floor mats are a common courtesy and anyone who does ED got them (before they were offered as standard equipment). Sketches are common at your 1-year anniversary. Free breakfast in the Premium Lounge (or lunch, or dinner, or anything you want throughout the day) is standard. Free breakfast at the Marriott for a PCD is the norm. Factory tours are available to anyone doing ED or PCD, or anyone who wants to pay the price of admission, or at any other BMW factory in Germany just for making a reservation.

I even mentioned most of this stuff in my OP and said that this stuff doesn't count.

Read the article and tell us what BMW did for you that's really above and beyond this ordinary stuff and really is a privilege.
In your mind they might be "trinkets" and you are entitle to your opinion. IMHO whether they are" trinkets" or what ever, BMW didn't have to give them but they did if they were small or large "trinkets" they still gave them to you. Good luck PS do you consider the "all weather poncho" a 'trinket" ? LOL
cheers
vern
SD Z4MR commented:
January 29, 2013, 6:35 pm

Quote:
Originally Posted by vern View Post
In your mind they might be "trinkets" and you are entitle to your opinion. IMHO whether they are" trinkets" or what ever, BMW didn't have to give them but they did if they were small or large "trinkets" they still gave them to you. PS do you consider the "all weather poncho" a 'trinket" ?
Yup.

I'm interested in seeing if any 'Festers have been given anything above and beyond, like the WSJ article suggests. Anybody can get trinkets, that's not what I'm asking about. My thread, I'll call them trinkets if i want!
cha777 commented:
January 29, 2013, 10:01 pm

Quote:
Originally Posted by vern View Post
Wrong We got a beautiful sketch that could be framed of the X3. European delivery. + 2 BMW key rings, 2 BMW umbrellas and a X3 all weather poncho, BMW Gumby Clock, BMW wheel locks,BMW rubber floor matt's. I could go on with what we got from BMWNA for the other BMW's we purchased but the post would be to long. Point being if you don't know what your talking about its better to stay quite. Good luck
cheers
vern
Not sure how to "stay quite."

Fair use excerpt from the WSJ article:

"Beyond that, BMW and its dealers reward particularly loyal customers with invitations to golf tournaments, racing events or access to BMW's performance driving track near its U.S. factory in South Carolina."

I got the same sketch, the key ring at the Welt, the Gumby clock, and carbon fiber pen. What was the total cost of the "trinkets" you or I got? The article is mentioning gifts in the hundreds to (potentially) thousands of dollars range. I bet the cost of the freebies you got from BMW was more like $100, less for mine. As a matter of fact, none of it was "free." We paid for it in the price of our car. My point was we're not getting uber-expensive gifts because we're shopping around for deals and having done ED's, BMW already has us by the cojones. In the spirit of the forum, I ask that if you haven't properly read the thread and the WSJ article and you don't know what you're talking about, please stay "quite" as well.
Andrew*Debbie commented:
January 30, 2013, 4:20 am

Quote:
Originally Posted by SD Z4MR View Post
With all due respect to what everyone else posted these are the only two things that seem to be what the WSJ article was talking about. The driving events only count if this wasn't part of a Performance Center Delivery.
We've only done PC delivery once. We were invited to the other events.

Why doesn't PC delivery count?

==========

We've been in the UK since 2008. I've done my best to get BMW's attention here. I even had an article published in Straight Six, The BMW Car Club of Great Britain magazine.

No invites. I don't think BMW UK do events.

No Munich Pickup, even for a fee. No UK Performance Centre. Maybe they don't need to. BMWs sell very well here.


Other manufacturers do offer those programs here. Mercedes has Mercedes-Benz Word. It is sort of the Performance Center on Steroids. MB also have a factory pickup program for UK customers. Their program for UK customers includes a night in a hotel near the pickup location.

http://www2.mercedes-benz.co.uk/cont...skipintro.html



Jaguar-LandRover also have drive experience centres. Plural. As in 10.

http://www.landrover.com/gb/en/lr/ex...ions/overview/
vern commented:
January 30, 2013, 10:58 am

Quote:
Originally Posted by cha777 View Post
Not sure how to "stay quite."

Fair use excerpt from the WSJ article:

"Beyond that, BMW and its dealers reward particularly loyal customers with invitations to golf tournaments, racing events or access to BMW's performance driving track near its U.S. factory in South Carolina."

I got the same sketch, the key ring at the Welt, the Gumby clock, and carbon fiber pen. What was the total cost of the "trinkets" you or I got? The article is mentioning gifts in the hundreds to (potentially) thousands of dollars range. I bet the cost of the freebies you got from BMW was more like $100, less for mine. As a matter of fact, none of it was "free." We paid for it in the price of our car. My point was we're not getting uber-expensive gifts because we're shopping around for deals and having done ED's, BMW already has us by the cojones. In the spirit of the forum, I ask that if you haven't properly read the thread and the WSJ article and you don't know what you're talking about, please stay "quite" as well.
You're right. But even if we paid for the items mentioned in with the price of the car if they are large or small they still didn't have to give them to you and you will always have people whining about them and wanting more. By the way I was offered all expenses paid to go to the PDC for 3 days for 2 people and go to there driving school. Does that count? LOL
cheers
vern
SD Z4MR commented:
January 31, 2013, 11:17 am

Quote:
Originally Posted by cha777 View Post
Not sure how to "stay quite."

Fair use excerpt from the WSJ article:

"Beyond that, BMW and its dealers reward particularly loyal customers with invitations to golf tournaments, racing events or access to BMW's performance driving track near its U.S. factory in South Carolina."

I got the same sketch, the key ring at the Welt, the Gumby clock, and carbon fiber pen. What was the total cost of the "trinkets" you or I got? The article is mentioning gifts in the hundreds to (potentially) thousands of dollars range. I bet the cost of the freebies you got from BMW was more like $100, less for mine. As a matter of fact, none of it was "free." We paid for it in the price of our car. My point was we're not getting uber-expensive gifts because we're shopping around for deals and having done ED's, BMW already has us by the cojones. In the spirit of the forum, I ask that if you haven't properly read the thread and the WSJ article and you don't know what you're talking about, please stay "quite" as well.
cha777 gets it.

Quote:
Originally Posted by vern View Post
You're right. But even if we paid for the items mentioned in with the price of the car if they are large or small they still didn't have to give them to you and you will always have people whining about them and wanting more. By the way I was offered all expenses paid to go to the PDC for 3 days for 2 people and go to there driving school. Does that count?
vern didn't get it, now he does!
vern commented:
January 31, 2013, 11:34 am

Quote:
Originally Posted by SD Z4MR View Post
cha777 gets it.



vern didn't get it, now he does!
Woopee. I still stick to my point.they don't have to give you anything large or small.
cheers
vern
SD Z4MR commented:
January 31, 2013, 12:05 pm

Quote:
Originally Posted by Andrew*Debbie View Post
Here is what we got from BMW NA:

4 driving events. 3 included autocross time with an instructor.
A Pokey clock. I still have the clock and it still works. - used to be included with ED
1 lb. of coffee. I've been told they have stopped giving coffee to PCD customers.
Free breakfast in Munich - included with ED (in fact the Premium Lounge is an all-day, all you can eat buffet)
Free floor mats in the X3. (an ED perk) - All ED customers got this before they were included as standard equipment
Two BMW travel mugs. - I get these anytime I do any test drive event
1/2 day of driving instruction at performance center.
Free breakfast and dinner at Marriot in South Carolina. - included with PCD
Free lunch at performance center. (not very good, but it was food) - included with PCD
Free factory tour - included with PCD and ED
Quote:
Originally Posted by Andrew*Debbie View Post
We've only done PC delivery once. We were invited to the other events.

Why doesn't PC delivery count?
Anything you got "free" as part of your PCD, such as the free dinner the night before, free night at the Marriott, free breakfast, free shuttle to the PCD, free lunch, and any trinkets are all part of the PCD experience. Nothing out of the ordinary, available to anyone who does it, no special invitation required. Same with all ED perks, such as free luggage tags (currently), free admission to the BMW Museum, free factory tour, free keychain, free all-you-can-eat buffet, etc. are also part of the ED experience. I've underlined all the things that are included as part of those experiences.

If the bold items weren't normally included as part of your PCD, then they would count, particularly if these were invitation only events. I suspect that the second one was part of PCD.

BMW held a "driving event" at a local motorsports event this past summer. At the Coronado Speed Festival, a two-day series of historic auto races at the Naval Air Station Coronado, BMW set up a very small, tight autocross course in one of the parking lots, maybe 20-30 seconds max. Anyone could walk up, sign a waiver, answer some marketing questions, and then take their choice of BMW through the course, with a BMW rep in the car. I think that you also got a BMW hat, maybe a t-shirt and/or commuter cup. Other manufacturers did this as well, including GM, Ford, and Mazda. But again, no special invitation required, so of course, this wouldn't count.

I just remembered the best perk that I've personally gotten, although it still doesn't count because anyone had the opportunity. A local BMW dealer held a test drive event for the new F30. The invitation that I got said that I could pick from a choice of trinkets after the test drive, including some "designer" sun glasses. When I went to pick my prize, it was also mentioned that I could get a $100 gift card good for any BMW merchandise at the dealership. I had been eyeing the BMW ///M jacket, but it's a thin, nylon windbreaker, hard to justify at $100, or even $85 including the BMW CCA 15% discount. Given the choice, I chose the gift card and then promptly went over to the rack, found one in my size and walked away with my "free" BMW ///M jacket. BMW apparently no longer sells this jacket, but you can find one at Amazon sold by BMW of Towson, for $115:

SD Z4MR commented:
January 31, 2013, 12:33 pm

Quote:
Originally Posted by vern View Post
Woopie. I still stick to my point.they don't have to give you anything large or small.
Yes, you are stubbornly sticking to your point, which is completely different from my point, the whole point of this thread. But if these little trinkets that BMW gives you makes you feel privileged, and make you think that you stand apart from the thousands of other BMW owners who get these same trinkets, who am I to say that you're not?
vern commented:
January 31, 2013, 4:09 pm

Quote:
Originally Posted by SD Z4MR View Post
Yes, you are stubbornly sticking to your point, which is completely different from my point, the whole point of this thread. But if these little trinkets that BMW gives you makes you feel privileged, and make you think that you stand apart from the thousands of other BMW owners who get these same trinkets, who am I to say that you're not?
How ever way you feel, its a nice gesture IMHO. The nicest "perk" I got was the all weather poncho it was really done up in a professional way.
cheers
vern
energetik9 commented:
January 31, 2013, 4:13 pm

I've received most of the trinkets most are talking about. Best was a certificate for the 1-day car control school and hotel night stay for free. Not talking the performance center delivery service. This was in addition to that.
badgerbob commented:
January 31, 2013, 5:13 pm

I have only driven BMW's since 1985, having owned three 3series, one 5 series, and one 7 series and a Mini Cooper, and I have never been offered anything.
SD Z4MR commented:
January 31, 2013, 6:59 pm

Quote:
Originally Posted by energetik9 View Post
I've received most of the trinkets most are talking about. Best was a certificate for the 1-day car control school and hotel night stay for free. Not talking the performance center delivery service. This was in addition to that.
Now this is what I'm talking about! energetik9 also gets it!
BMW Power commented:
February 1, 2013, 4:35 pm

The last two cars I bought I got the "two nights hotel and 1 day car control school" offer. I upgraded the car control school to M School this time, so they took $700 off the price, but I lost the hotel when I upgraded. Not sure why that happened. I am going in March. Both offers came in the mail, "if you buy another car, you get the school."
DrT commented:
February 3, 2013, 1:42 am

Doesn't this kind of stuff belong in Off-Topic
DreamerM6 commented:
February 3, 2013, 7:13 am

I have had so many M cars, and BMW has never even phoned me to say thank you. Lets see:

1) 325i
2) E36 M3
3) E46 M3
4) E46 M3
5) E46 M3
6) 2001 M5
7) E63 M6
8) E92 M3
9) F13 M6
10) Also have a 135i

Thank you would be great.
ghpup commented:
February 5, 2013, 1:51 pm

Personally, I haven't received anything free from BMW - either dealer or BMW N.A. I have three currently, but I have only purchased one new. That being the X3, but it was one year after it arrived on the lot and for used car value of the time in late 2008. I only gave them one negotiation position - used car value, but I had my check book for a cash sale. That purchase was from our local dealer who is my backyard neighbor. I know he sold the original owner the ///M Rdster I bought used 3 years later, but the e39 was purchased used in another state. When the first two were purchased the dealer sales team wasn't interested in negotiating and other locations were. Perhaps these were the early years of internet car sales.

I can understand that the local dealer doesn't feel the need to incent me to purchase from him, I likely won't if there isn't a discount and he knows it. The discount is my incentive. Besides the BMW CCA loyalty rebate, I might expect BMW N.A. to perhaps do more, but I do not.

That said, I have been given the opportunity to register for a drawing for the golf tournament attendence and for an opportunity to play in the Pro-Am. Cynically, I think this opportunity to register or play and the fact that they did give some tickets away as well as at least one spot in the Pro-Am is what they are being given credit for by the WSJ. Really? It isn't that much when you think about it. Any company that is the title sponsor for a golf tournament provides these previliges for a select population of its customers and/or employees (BTW: "select" may be customers that actually pay for the previliges).
cha777 commented:
February 5, 2013, 3:11 pm

Incidentally, the day after I made my initial post, I got an offer from the dealership that I bought my X3 from to go to a local American Heart Association Heart Ball. Smart of the AHA to offer premium car dealerships "tickets" to a fundraiser. Already giving through Jump Rope for Heart so my wife and I decided to pass....but it got me to wonder if the local dealership has a bimmerfest troll.
mr29 commented:
February 6, 2013, 9:23 pm

dealers def watch the forum here

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SD Z4MR commented:
February 6, 2013, 9:55 pm

Quote:
Originally Posted by cha777 View Post
Incidentally, the day after I made my initial post, I got an offer from the dealership that I bought my X3 from to go to a local American Heart Association Heart Ball. Smart of the AHA to offer premium car dealerships "tickets" to a fundraiser. Already giving through Jump Rope for Heart so my wife and I decided to pass....but it got me to wonder if the local dealership has a bimmerfest troll.
Quote:
Originally Posted by mr29 View Post
dealers def watch the forum here
Likely merely a coincidence. I can't imagine any dealership having the time and personnel to monitor all of the BMW forums. And how would they know which screen names belong to their customers? Because of my location and our cars and the fact that I don't go to any lengths to hide my identity the selling BMW dealer and the dealers where I go for parts and warranty service probably wouldn't have a hard time identifying me if they wanted, but I've never been contacted by any them for any reason, including both the glowing praise that I have posted for some of them and the negative comments that I've posted for others.
sk-mia commented:
February 28, 2013, 4:46 pm

I have been driving Bimmers since 1986, and I think that BMW does not really care that much. For a couple of last years, I have not even received any invitations to events, which I used to get when I was younger and fresher BMW owner/leaser. Unfortunately, I find about the events through my friends, who bought their Bimmers because I told them that these are the Ultimate Driving Machines. Although I still believe that Bimmers are among the best, the BMW's lack of loyalty rewards has turned me off, so my next car will be likely a Caddy ATS. The only penalty of my switch will be that I will pay the disposition fee, which I have not been paying in my previous leases. Oh well...
rmjames007 commented:
February 28, 2013, 4:52 pm

I honestly dont beleive there is any more a loyalty program befond a coffee mug.
DreamerM6 commented:
March 1, 2013, 7:20 am

I think BMW Germany should keep record of all an individuals purchases and reward them accordingly. I myself have driven 12 M cars since the E36 M3 up to the current M6 (2013). Would be great if they send you a day at the track invite or offer you a discount on your next M purchase or whatever.. Anything actually. Ive never even had a call from BMW to say thank you for being such a loyal customer.. Nothing.. BLEH!
mr29 commented:
March 1, 2013, 6:19 pm

they probably have certain requirements that decides who gets what can't see BMW randomly sending things without an motive behind it

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zibawala commented:
March 2, 2013, 12:46 am

Good to gwar
cha777 commented:
March 2, 2013, 8:24 am

The more I think about it, the point of this whole thread is useless. We buy the cars we buy because they fit a specific requirement, not because MAYBE we'll get a gumby clock, a sketch, golf tournament invites, or diamond rings. We buy the cars because we have done our homework, have a budget, and we pull the trigger. BMW may (or may not) reward loyalty but whatever formula they are applying seems to be working. My experience has been that the most loyal customers actually WILL NOT get rewarded because the company is in bed with you anyway. The airline industry is notorious for this; offering upgrades and miles perks to some of their lower tier members to get them to fly more; they already know that the people who fly 100k miles/year (and who've bought 10 M cars) are already theirs for the keeping.
SD Z4MR commented:
March 3, 2013, 7:38 pm

The point of this thread was to follow up on an article in the WSJ claiming that "BMW Rewards Particularly Loyal Customers". Read my original post. I'm not asking why people buy their BMWs I'm was just trying to find out how valid this article was. I know lots of people that have bought lots of BMWs over several decades. None of them have mentioned the types of rewards that are mentioned in the WSJ article.

So far there have been only 2-3 posts which I think qualify as "rewards" that the average BMW owner doesn't get.