BMW Haptics - Building the feeling of a BMW
Build the Ultimate Driving Machine is not just about feeling on the road, but the entire driving experience. When you interact with a button, dial or lever in your BMW it must feel good and meet BMW's exacting standards. Meet the team that spends years working the feeling of the window lever, the trunk release and iDrive knob. Have a look at their work and you'll surely remember this, the next time you're in a BMW.
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