BMW Haptics - Building the feeling of a BMW
Build the Ultimate Driving Machine is not just about feeling on the road, but the entire driving experience. When you interact with a button, dial or lever in your BMW it must feel good and meet BMW's exacting standards. Meet the team that spends years working the feeling of the window lever, the trunk release and iDrive knob. Have a look at their work and you'll surely remember this, the next time you're in a BMW.
Recent BMW News
Latest Forum Discussions
- Indicator and Fog lights; Front windows (E90) 2010
- Front driver window can go down, but not up
- headlight issues
- Waste gate recall 335i
- New BMW Apps Available for Windows/Windows Phone
- Transfer case?
- yay, another headlight thread...
- Need some confirmation please
- First car 06 325i
- Put 6.9 quarts in, oil level at 'OK'