BMW Haptics - Building the feeling of a BMW

by Tim Jones on May 6, 2013, 6:01 pm

Build the Ultimate Driving Machine is not just about feeling on the road, but the entire driving experience. When you interact with a button, dial or lever in your BMW it must feel good and meet BMW's exacting standards. Meet the team that spends years working the feeling of the window lever, the trunk release and iDrive knob. Have a look at their work and you'll surely remember this, the next time you're in a BMW.

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2 responses to BMW Haptics - Building the feeling of a BMW

madhotm3 commented:
May 9, 2013, 12:56 pm

...and why again are the volume buttons on the right side of the steering wheel??
...and what about the useless buttons they put on the E9x steering wheels?

I miss my E46 M3 steering wheel - IMO the best executed out of all. Great feel, beautiful looking and the perfect arraignment of the right controls.
pharding commented:
June 4, 2013, 7:28 am

I really like the haptics on the new BMW's, i.e. my X3 and the loaner 3er that I currently have. The tactile feel is amazing.