BMW Takes Second Place in Most Valuable Car Brands in 2013

by Mark Jurista on May 21, 2013, 11:48 am
BMW 2nd Most Valuable Car Brand in 2013

BMW has taken home second place for the most valuable car brand in the annual BrandZ report. The report was released today with the BMW Brand coming in at a value of $24 billion which is down 2% from last year.

BMW's closest luxury competitor was Mercedes-Benz valued at $17 billion followed by Audi with $5 billion and Lexus with $3 billion.

In case you were wondering who ranked as the most valuable brand worldwide - Apple came in with a vale of $185 billion dollars.

See the full report available here:
http://www.wpp.com/wpp/marketing/brandz/brandz-2013/


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2 responses to BMW Takes Second Place in Most Valuable Car Brands in 2013

V_323 commented:
May 22, 2013, 8:36 am

Wow, Audi's 18% growth is phenomenal and it isn't all rosy for BMW given they were no.1 last year and have actually lost value over the last FY.

Interesting that GM doesn't figure.
Gregory Pilcher commented:
June 19, 2013, 5:50 am

Great news BMW takes second position in most valuable car brands in 2013. As one of the great brands in the world, BMW has been absolutely consistent about their brand in the long-term competitive market.