BMW Welt Marks 100,000th Delivery - Bimmerfest Members Helped Out!

by Mark Jurista on July 25, 2013, 9:20 am
BMW Welt Delivery number 100,000

The BMW Welt in Munich welcomed its 100,000th vehicle-collection customer today, Thursday. Helmut Marxen, a businessman from Sylt, actually took delivery of two cars: a BMW 3 Series Gran Turismo Sportline and a BMW X3. Thomas Muderlak, head of BMW Welt, gave the lucky new car owner a warm welcome. After a busy day with behind-the-scenes tours of the BMW Welt and the BMW Plant, and lunch at Käfer’s Bavarie restaurant, this special customer can also look forward to an exclusive DTM (German Touring Car Masters) weekend organised by BMW Motorsport.

“We are delighted to welcome Mr Marxen and his family today. Our 100,000th vehicle delivery is a special occasion we are happy to celebrate. Collecting a new car is a very emotional moment for many customers and, for us, expresses the fascination of our brand. Our steadily increasing delivery figures show that we are on the right path,” says Thomas Muderlak.

BMW Welt Delivery number 100,000

“Picking up this car is very special for us as BMW fans. This certainly happens only once in a lifetime. We look forward to our new vehicles and the first driving experience to our hometown Ramstedt. We also want to thank our dealer Raudzus & Bossen from Niebüll”, said Helmut Marxen, the 100,000th vehicle-collection customer.

Vehicle collection with individual configuration and high experience factor
Many customers from around the world travel long distances to realise their dream of collecting their new car. The BMW Welt architecture was designed to make the first encounter with the vehicle a unique experience – from the moment the customer arrives at the BMW Welt, with individual consultation and planning to tailor the programme for the day to the customer’s interests. The options range from a reception in the exclusive premium lounge through a tour of the main plant and the BMW Welt, to a visit to the BMW Museum and the Junior Campus for children and teenagers.

BMW Welt Delivery number 100,000

The highlight of every visit is the presentation of the new car. On the roughly 3,000m2 “premiere” platform five metres above the exhibition area – after a full programme and an extensive vehicle briefing – customers receive the keys to their new car and get to drive their new BMW for the first time. Between 80 and 120 vehicle deliveries take place at the BMW Welt every day, with up to 160 deliveries at peak times. The open design of the delivery area allows BMW Welt visitors to share in this special moment from a distance.

The number of vehicle collections has steadily increased since the BMW Welt opened in 2007. In 2012, for the first time, more than 20,000 customers took delivery of their new car at the BMW Welt. Around 2,000 customers even made the trip from the US for the experience. In general, almost 90% of customers collecting their vehicles come from Germany, with a majority from Southern Germany; 10% have already taken delivery of more than one car.


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31 responses to BMW Welt Marks 100,000th Delivery - Bimmerfest Members Helped Out!

alee commented:
July 25, 2013, 10:09 am

I want that key!
Prost commented:
July 25, 2013, 11:08 am

Quote:
Originally Posted by alee View Post
I want that key!
Try to fit that into your pocket
alee commented:
July 25, 2013, 11:09 am

Quote:
Originally Posted by Prost View Post
Try to fit that into your pocket
I'd wear that around my neck.

Pete Teoh commented:
July 25, 2013, 11:13 am

Quote:
Originally Posted by Prost View Post
Try to fit that into your pocket
Is that a key in your pocket or are you happy to see me?
Prost commented:
July 25, 2013, 3:52 pm

Quote:
Originally Posted by Pete Teoh View Post
Is that a key in your pocket or are you happy to see me?
Also, that's an E46/39 style key, they should "update" it to F01/10/30 style key now...just saying
Mr Peanut commented:
July 25, 2013, 6:20 pm

I would have opted for comfort access if I had been them...
gkr778 commented:
July 26, 2013, 2:21 pm

Congratulations Mr. Marxen and the team at BMW Welt!
JSpira commented:
July 27, 2013, 1:26 pm

I'll add the photo of the first delivery (me) from
BMW Welt Marks Milestone with 100,000th Delivery

Asteroid commented:
July 27, 2013, 4:33 pm

Quote:
Originally Posted by JSpira View Post
I'll add the photo of the first delivery (me)
Isn't your claim of first disputed by our esteemed moderator beewang? (not that you're unesteemed, BTW where is he? Haven't seen him post in a while)
Mr Peanut commented:
July 27, 2013, 9:07 pm

What's the date being tossed around as the first ED?


Sent from BimmerApp mobile app
sno_duc commented:
July 27, 2013, 9:44 pm

Quote:
Originally Posted by Asteroid View Post
Isn't your claim of first disputed by our esteemed moderator beewang? (not that you're unesteemed, BTW where is he? Haven't seen him post in a while)
Not according to Wikipedia.
http://en.wikipedia.org/wiki/BMW_Welt
Mr Peanut commented:
July 28, 2013, 9:28 am

Oh. Just realized this was for Welt delivery only.


Sent from BimmerApp mobile app
ekbimmer commented:
August 1, 2013, 4:16 am

I'm very happy for Mr. & Mrs. Marxen. We just missed that date by 24 days. Shucks, it could've been us. I must say, though, that the part about 'extensive vehicle briefing' was not part of our experience. At check-in we were told by our advisor that they are not allowed to brief extensively on the "M" cars. There's no canned video presentation and the presenter who was a very nice fellow showed us how the top goes up and down and such using the comfort access key and "Hey, let's take a look at the engine." Their photographer took our picture and that was that. It's a good thing for me that I had prepared myself by reading the Owner's Manual in the months run-up to the ED, so by the time I turned my Jerez Black Beauty in at Frankfurt with 1,700 amazingly exhilarating miles clocked on it 12 days later, I can assure you we had been properly introduced indeed. Regardless, we made sure our ED at the incredible Welt was an uber-cool experience, but it was touring the EU with my wife in our new M3 that was just plain awesome! I promise to post our story with pics as soon as my brain returns home and joins up with my body and maybe I'll find the words to describe. I'm interested to know if other "M" ED'ers had similar underwhelming briefing experience at the Welt.
alee commented:
August 1, 2013, 9:07 am

Quote:
Originally Posted by ekbimmer View Post
At check-in we were told by our advisor that they are not allowed to brief extensively on the "M" cars... I'm interested to know if other "M" ED'ers had similar underwhelming briefing experience at the Welt.
I walked down the steps at 9:27am and was outside at 10:18am.

So almost an hour in BMW Welt taking delivery of my E92 M3, with the bulk of the time spent showing me the navigation system including pairing my phone and entering in my first destination.
ekbimmer commented:
August 1, 2013, 11:03 am

On the morning of our ED which was July 1, a Monday, they were setting up downstairs for some event that we noticed later involved a large number of BMW employees whom, coincidentally, we saw that our presenter was among with his colleagues heading in the direction of the BMW Museum as my wife and I passed by the Welt on our initial brief drive soon after taking possession of the car when we were heading back to our hotel. In fact, it was at the hotel parking lot where I had to figure out for myself how to program our navigation system. I had about a dozen "via points" to load in for a specific very scenic route I had glommed from one of the Bimmerfest EU veterans that would get us to our initial destination for the first night on the road, Davos Switzerland. A little briefing would have been most helpful for that alone and saved us an hour or so of night driving in the Swiss Alps that first day.
dalekressin commented:
August 1, 2013, 11:10 am

I can imagine being 100,001
ekbimmer commented:
August 1, 2013, 11:24 am

Personally, I'd have probably consciously opted for 99,999 if that meant I got my chariot 15 minutes sooner. Fame is fleeting. You know, like what's-his-name that was 100,000. Just kidding, Mr. Marxen, you lucky guy.
boothguy commented:
August 1, 2013, 12:52 pm

Quote:
Originally Posted by ekbimmer View Post
At check-in we were told by our advisor that they are not allowed to brief extensively on the "M" cars. I'm interested to know if other "M" ED'ers had similar underwhelming briefing experience at the Welt.
At delivery time for my '11 E93 M3, Bernard (who should know) told us that there was no simulator and interactive video briefing for the M cars because it added cost to the division which they didn't want to incur. He also added that the M Division felt that the special nature of their cars lent itself more to a completely hands-on delivery experience. Other than not having the stability control simulation, we were briefed as extensively as we wanted, which was at least equal to my '08 335 delivery. Not what I would call underwhelming in the least.
ekbimmer commented:
August 1, 2013, 1:54 pm

Disappointed? We flew 5,200 miles for Welt experience, actual delivery of the M3 and trip of a lifetime together - no kids. So, that part of the Welt experience was just a bit of a let down. I'm a big boy and perfectly capable of figuring it out for myself, so I did.

Like I wrote the first time, it's all about what happens after that which for us turned out to be the 99%. The whole Munich - Welt - European Delivery thing was for us dreamlike, almost surreal. OK - I admit that jet lag might have had something to do with that effect. However, when my car showed up and we exited the Welt to hop in it, believe it or not, that was the first time I had actually sat IN an M3. Never a test drive and did not actually sit IN the car at presentation. Imagine that. The synapses of my brain were firing like crazy. Then I fired her up for the first time and heard the harmonic growl from my naturally aspirated V8!!!! THAT's the association I'll always have every time I hit that GO button. Believe me when I say that I'm over the weak briefing thing. Consider it a head's up for others. Nonetheless, I'd do the ED again - no question about it.
zoltrix commented:
August 1, 2013, 2:40 pm

In general, almost 90% of customers collecting their vehicles come from Germany,

what a reversal from the old days of Freimann...

am I the only one who didn't care much for the whole "Welt experience"??

total meh for me. It went from being small & intimate and for those "in the know" to a vast, commercialized production.

And the building looks like the Space Needle impregnated NY Guggenheim, with Welt being their only offspring.
ekbimmer commented:
August 1, 2013, 4:51 pm

what a reversal from the old days of Freimann... "in the know"

I wouldn't be "in the know" about any of that, so I don't have that as a reference point to compare or miss. Same thing for "small and intimate". I'm sure it was special and heady experience. You've heard the old saw, "Nothing succeeds like success." Twisting that around a bit goes, "Nothing exceeds like excess." Maybe that's what you're alluding to.

Agreed, it's as you suggest, "a vast, commercialized production" and the bureaucratic malaise would be lost passion from some that results from inevitable repetitive tasks, but I don't think it would be fair to throw the ED program under the bus simply because some are bored or may be having a bad day.

I do not agree with you about the architecture, however. I think it soars and lifts up the senses visually with form and light. We had a great morning at an amazing facility. We just got a bum steer is all.

At the end of that day we had our marvel of modern technology, the fine BMW M3, and we were supercharged with passion about Mother Nature's handiwork, the Alpine vistas and countryside, all of which one can actually enjoy at reasonable speeds. Driving along and smelling the fields of lavender (Provence) and hearing birds and cow bells is a breeze (pardon the pun) with the top down at 60 mph (100 kph) on a 2-lane twisty, hilly road thanks to Bimmerfest contributors, I must say.
imjoet commented:
August 2, 2013, 1:52 pm

Quote:
Originally Posted by ekbimmer View Post
At check-in we were told by our advisor that they are not allowed to brief extensively on the "M" cars. There's no canned video presentation and the presenter who was a very nice fellow showed us how the top goes up and down and such using the comfort access key and "Hey, let's take a look at the engine." Their photographer took our picture and that was that.
Quote:
Originally Posted by ekbimmer View Post
I'm interested to know if other "M" ED'ers had similar underwhelming briefing experience at the Welt.
Though it wasn't explained to me, yes, my delivery experience on my E93 M3 a few weeks ago sounded identical to yours. I was also pressed for time due to the factory tour so I didn't think anything of it at the time (I did think about it when I realized I didn't know what half the buttons on my dash did, though all of them were unnecessary - especially the ASS button).

My CA will have a little bit of explaining to do at redelivery (and I believe I'll have some new things to try since it will have break in service prior to redelivery ).
ekbimmer commented:
August 2, 2013, 3:11 pm

Part of the problem may have been because I had thought that the wind deflector was included with the E93. The manual (which I actually studied prior) simply states "The wind deflector is stored in a protective cover in the trunk, etc." Ergo, that's where I expected to find it. I asked and was informed by presenter that it's an option and can be had for about $560 U.S. down the street at nearby BMW dealership. OK, says I. Then, he adds that it can't be shipped home in the trunk because it's not original equipment and would be loose therefore not allowed. You know, like the floor mats and license plate holder. Disappointment and sticker shock since we were planning lots of top down time. Oh well, never mind and that was about the end of the 'show-and-tell' segment.

We didn't find that dealership and decided just to boogey and see how it goes without it. I ordered online (378) last week and it arrived yesterday. If only I had my E93 to test it out on.

I did think about it when I realized I didn't know what half the buttons on my dash did, though all of them were unnecessary - especially the ASS button
I don't recall that one. I suggest you don't touch it.
imjoet commented:
August 2, 2013, 4:30 pm

Quote:
Originally Posted by ekbimmer View Post
I did think about it when I realized I didn't know what half the buttons on my dash did, though all of them were unnecessary - especially the ASS button
I don't recall that one. I suggest you don't touch it.
It's the button below your CD player with the A with a loop around it. Yes, don't touch it. Auto Start Stop. Turns off your engine at stop lights... frustrating. Thanksfully it defaults to off.
ekbimmer commented:
August 2, 2013, 5:21 pm

I checked my trusty PDF 2013 M3 Manual and found nothing on Auto Start Stop function or button, so as described by you I wouldn't care about initiating such a feature either. Personally, I enjoy the engine growling at traffic stops not to mention A/C and all the other toys at play for the sake of a few ounces of premium fuel. If I was that worried about gas savings I'd have done the Japanese Delivery of a shiny tiny Prius, but I'm not and there isn't a JD program that I've ever heard of. Besides, we can give ourselves a pass on PC issues like that. After all, I recall a certain "Gas Guzzler Tax" you and I had to pony up for which I'm certain has been earmarked for some fine government program to oversee spending.

I'm wondering when my 1 year Satellite Radio contract starts or started for that matter while our rides are in import limbo. Satellite was non-existent on our EU expedition. That goes for all the other so-called "date-stamped" services including maintenance, etc.
imjoet commented:
August 2, 2013, 5:28 pm

If a pious driver gives you grief about your M3, just share this: https://www.youtube.com/watch?v=JmxUsGiGp3w
alee commented:
August 2, 2013, 5:30 pm

Quote:
Originally Posted by ekbimmer View Post
I'm wondering when my 1 year Satellite Radio contract starts or started for that matter while our rides are in import limbo. Satellite was non-existent on our EU expedition. That goes for all the other so-called "date-stamped" services including maintenance, etc.
No Sirius or BMW Assist until you're state-side.
ekbimmer commented:
August 2, 2013, 5:35 pm

I checked my trusty PDF 2013 M3 Manual and found nothing on Auto Start Stop function or button, so as described by you I wouldn't care about initiating such a feature either. Personally, I enjoy the engine growling at traffic stops not to mention A/C and all the other toys at play for the sake of a few ounces of premium fuel. If I was that worried about gas savings I'd have done the Japanese Delivery of a shiny tiny Prius, but I'm not and there isn't a JD program that I've ever heard of. Besides, we can give ourselves a pass on PC issues like that. After all, I recall a certain "Gas Guzzler Tax" you and I had to pony up for which I'm certain has been earmarked for some fine government program to oversee spending.

I'm wondering when my 1 year Satellite Radio contract starts or started for that matter while our rides are in import limbo. Satellite was non-existent on our EU expedition. That goes for all the other so-called "date-stamped" services including maintenance, etc.
ekbimmer commented:
August 2, 2013, 5:58 pm

Sorry about the double send on my last one.

If a pious driver gives you grief about your M3, just share this:
Top Gear has become one of my all time favorite shows. I laughed my ASS Button off. Thanks for the TGIF video and, of course, teaching moment. Years ago, for the heck of it I rented a Prius in Puerto Rico. I drove that skateboard about 160 miles and topped of the tank a whopping 2.5 gallons! I was impressed by the economy of the vehicle, but that's about all. I'll take the minimum interpretation of the Top Gear video and will use it to full advantage with my PC friends when called upon.

No Sirius or BMW Assist until you're state-side.

I'm aware there was no service in EU. So, the logical deduction would be that service STARTS when we use it for the first time or rather when we initiate it however that process works? Yes/No? What's the trigger?
alee commented:
August 2, 2013, 6:03 pm

Quote:
Originally Posted by ekbimmer View Post
I'm aware there was no service in EU. So, the logical deduction would be that service STARTS when we use it for the first time or rather when we initiate it however that process works? Yes/No? What's the trigger?
1 year from the point you activate it. In my case, the day I took delivery at the Performance Center, I parked outside and called it in and the timer started.

Would be interesting to know if you decided 2 yrs later after you got your car that you wanted Sirius, whether you'd still get that 1 year from the date of activation. I'm guessing yes.
ekbimmer commented:
August 3, 2013, 7:01 pm

Excellent! Useful information. Thanks.