Factory Customs From BMW Group DesignworksUSA

by Bernie McGroarty on August 16, 2013, 10:00 am
New program allows clients to customize their vehicle with BMW designers to express their individual character.


Woodcliff Lake, NJ / Carmel, CA – August 15, 2013 . . . BMW announced today the BMW Individual DesignworksUSA Consultation Program, a new program where clients work directly with a BMW Group DesignworksUSA designer to commission their very own BMW. This unique designer consultation program is the first of its kind in the U.S.

Particularly discerning customers can now work together with a BMW Group DesignworksUSA designer for suggestions and advice on color and trim creation.

The new program officially launches at the Pebble Beach Concours d’Elegance event in California where clients visiting the BMW Villa will have the opportunity to meet with lead designer Sandy McGill for consultation on a unique BMW design. She will review with them the extraordinary options in leather, interior trim and paintwork.

McGill is based at BMW Group DesignworksUSA in California and has more than 20 years of experience in the field of design.

“At DesignworksUSA, we have a deep understanding of colors and materials because we travel the world studying design trends for BMW Group vehicles as well as for our outside clients,” said Sandy McGill; Lead Color, Material and Finish Designer; BMW Group DesignworksUSA. “Just as people have interior designers for their homes and tailors for their clothes, we are the personal designers for their vehicles. We help clients express their personal identity through their vehicle.”

Clients who cannot attend the event at Pebble Beach can meet Sandy McGill and the BMW design team at BMW Group DesignworksUSA studio in Southern California or via phone for consultation. During the consultation sessions, clients are provided with image concepts as well as color, leather and trim samples they can touch and feel.

In order to take advantage of this unique and exclusive program, clients can contact BMW Group DesignworksUSA or their BMW Center.

The BMW Individual program is available on the 5 Series Sedan, 6 Series, 7 Series and the X6 as well as the M versions of these models. It allows clients to choose from packages or a-la-carte by offering a wide variety of brilliant paint finishes, high quality leathers, sophisticated trims, headliners and equipment to choose from. Every detail is the result of top-class workmanship to make choices truly unique.

BMW Group DesignworksUSA represents the perfect platform for creating a customized BMW Individual vehicle as it provides access to professional designers that work hand-in-hand with clients throughout the commissioning processes.

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3 responses to Factory Customs From BMW Group DesignworksUSA

Wagons_Rock commented:
August 26, 2013, 8:08 pm

Egads ... how much does this go beyond BMW individual? Why limited to 5 and up?

For those very few of us pining for an F11, and having to step down to a 3-series wagon or GT as a substitute, this reinforces the compromise.
Capobranco commented:
August 26, 2013, 9:38 pm

I also would very much like to see this program extended to the 3 series - I have no desire to drive 5/6/7 series cars. Surely, there are others like myself who would very much like to create their own truly unique BMW expression but in a smaller more lissome driver oriented package.
mr_clueless commented:
August 26, 2013, 9:57 pm

Standard colors should be white and black on the exterior, beige and black on the interior. People should be forced to pony up Individual money for anything else.