BMWNA Increases Social Engagement with Facebook Fans

by Bernie McGroarty on August 19, 2013, 10:05 am

Woodcliff Lake, NJ – August 19, 2013… Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment. BMW fans and Facebook users will now have the ability to shop for a full range of BMW lifestyle products, accessories and BMW M performance parts right on Facebook. The BMW USA Social Shop will feature all of the social functionality expected in the Facebook environment, including the ability to share and “like” items, as well as view friends’ activity and items they added to their wishlists.

The BMW USA Social Shop experience is built directly into the Facebook environment, allowing for a seamless integration of the two brands. Existing BMW eCommerce functionalities you know from, such as the ability to shop for a range of accessory products by model and category, will be enhanced in the Facebook environment to include a “social memory”, personal profiles and wish lists. Users are not required to share personal data or grant the app permission; however, providing authorization will significantly enhance the user experience and add functionality, including the ability to follow friends’ interactions and review their recommendations or what they have added to their wish lists. The personal profiles and wishlists follow the principle of a wedding registry. Users are reminded of friends’ upcoming birthdays and activity and have direct access to products they might wish for or simply favor via “likes”. The shop also encourages all users to give their direct feedback on BMW Aftersales products via Facebook comment functionality on each individual product. The BMW USA Social Shop allows for a secure Checkout and purchase right on Facebook using Paypal, Google Checkout or credit cards. Additional payment options will be added later this year.

“We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space. BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases.” said Peter Brandt, Aftersales Business Development and Marketing Manager, BMW of North America. “These elements, combined with a rich offering of lifestyle products and BMW M Performance Parts, make the BMW USA Social Shop a truly unique experience.”

To experience and shop, click or visit the BMW USA Facebook page.

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